In the fast-paced realm of social media, clinging to strategies from just a year ago can feel as outdated as using dial-up internet in the age of high-speed broadband. Truth be told, the once effective tactics of the past now seem as enticing as instant coffee when gourmet blends are the norm.
NB: This is an article from Topline Revenue, one of our Expert Partners
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So, let’s roll up our sleeves and explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape.
The Hall of Shame: Outdated Social Media Strategies
The “Post and Ghost” Technique
Remember when you could just post a picture of your lobby’s new sofa and then vanish into the ether, only to reappear with a special offer two weeks later? Well, those days are gone. Today, social media is less about broadcasting and more about engaging in a two-way conversation. You need to be responding to comments, engaging with followers’ content, or participating in real-time discussions.
The Generic Content Carousel
If your idea of content creation is rotating between photos of your rooms, the occasional plate of food, and a sunset once in a while, you’re stuck on the generic content carousel. This approach is about as flavorful as plain oatmeal. Your audience craves diversity, authenticity, and creativity. They want stories, behind-the-scenes glimpses, and content that makes them feel something.
Ignoring the Power of User-Generated Content (UGC)
Overlooking UGC is like ignoring a treasure chest in your backyard. Guests often share their experiences with your hotel in ways that are more authentic and engaging than anything you could create yourself. Not leveraging this content is a missed opportunity to showcase real, relatable experiences at your property.
The Renovation Plan: Updating Your Strategy
Embrace the Art of Storytelling
Forget about showcasing your amenities as if you’re ticking boxes on a checklist. Start telling stories that connect emotionally with your audience. Did a couple get engaged at your hotel? Share their story (with their permission, of course). Is there a legend behind that 100-year-old oak tree in the garden? Tell it. Use your platform to weave narratives that invite followers to be part of your world.
