social media
The Basics of Facebook Advertising for Hotels
Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals
From Reviews to Revenue: Using Social Media for Direct Bookings
From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media
Is Social Media The New Google? Gen Z Turn To Google 25% Less
Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels
How Google and Meta Could Disrupt Travel Discovery with AI
We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies
![person holding a drawing of a sad face reflecting the results from their outdated hotel social media strategy](https://revenue-hub.com/wp-content/uploads/2022/10/common-customer-complaints-pms-solve-1.77.jpg)
Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)
Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape
![person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue](https://revenue-hub.com/wp-content/uploads/2023/03/mobile-phone-being-held-in-a-lobby-with-tiktok-logo-1.77.jpg)
9 Best TikTok Practices for Hotels & Examples to Get You Started
Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started
If an Image is Worth a 1000 Words, How Much is a Video Worth?
The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content
Content Creation: Best Practices for Different Hotel Segments
Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents
Social Media Strategy: Creating the Right Plan for Your Hotel
While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach
Golden Opportunities: Using Social Media to Market Your Hotel
Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation