social media
Why Your Hotel Is Probably Running Too Many Facebook Ads
Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers
Let Your Guests Do the Talking. The Power of Social Proof
Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!
Avoid the Social Media Graveyard: Keeping Your Profiles Alive
Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting
Hotel Social Media Ideas For Effective Marketing
Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals:
Effective Strategies for Driving Direct Bookings
By using these strategies, you’ll see a boost in direct bookings, less reliance on third-party platforms, and improved profitability for your hotel
Instagram Marketing: How to Promote Your Hotel Event Venue
To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue
Developing a Social Media Plan For Your Hotel
Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media
The Basics of Facebook Advertising for Hotels
Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals
From Reviews to Revenue: Using Social Media for Direct Bookings
From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media
Is Social Media The New Google? Gen Z Turn To Google 25% Less
Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels