social media

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

We explore the rise of AI assistants in the travel space, their capabilities and how they could impact brands’ visibility and marketing strategies

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach