Mismanaging Your Social Channels Could Be Hurting Your Hotel
Avoiding the social channel mistakes we have outlined will help your hotel keep users engaged, gain new followers, and secure booking from potential guests
How Effective Social Media Listening Can Improve Hotel Performance
Social listening can improve your social media performance and enhance your entire marketing strategy. Active social listening can help your marketing team make educated decisions
Social Media is the New Search Engine
The rush of the search engines to find their place in the world of social media says it better than anything else: The day of social media primacy is coming – if it’s not already here
Facebook Ad Strategy for Hotels
Facebook has seriously awesome targeting parameters to get your hotel in front of potential customers that align with a business’ target market and need periods
The Facebook Algorithm in 2020: What Hotels & Resorts Need to Know
Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help gain more visibility and connect with potential, current, and past guests
How Can Your Hotel Turn Negative Social Media Reviews into a Positive?
No matter how hard you try, negative reviews are inevitable. From a lumpy pillow to a disappointing dinner, it is common for guests to share their story, tag brands on social media, naming and shaming
5 Ways to Ace Hospitality Marketing in 2020
Recent reports confirm that digital touchpoints are integral to customer journeys in hospitality, opening up new opportunities for marketers to engage and inform.
The Art of The Hotel Instagram Feed
It’s no secret that Instagram can be a fun and exciting way to bring your hotel’s story to life, but the struggle to balance quality of content with volume of content is a very real struggle for hoteliers.
What Hidden Instagram Likes Mean for Your Hotel
While Instagram is based on creativity and building communities, some content creators tend to focus on clickbait and misleading content rather than information that ui useful to their followers.
Instagram and Influencers: Impact of Social Media on Travel?
Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.
