social media

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach

Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers

Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay

For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking