social media

Under intense lights, with the help of some ingenious data and tracking capability, social media marketing not only makes the cut; it shines

How much is your hotel budgeting for social media? What percentage is social media marketing of your overall marketing budget?

How to incorporate social media marketing, online reputation management, and review response into your multi-property marketing plan

As the global landscape is constantly changing, so are guest expectations. It is more important than ever to employ hotel listening tools to know what your guests are experiencing at […]

If debating whether to use Facebook ads or boosted posts, you should look at your goals. Do you want to boost page likes, comments, shares?

Mid-week occupancy can be difficult to maintain but when you pull the right strings on social media capturing guest attention becomes simpler

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds

If you are a hotel without a clear-cut social media strategy, you are missing out on travelers that are searching just like this everyday

Travel brands are using Pinterest to inspire people to travel again. Here are some examples, and tips, you can use to connect with travelers