social media

Why Your Hotel Is Probably Running Too Many Facebook Ads

Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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Avoid the Social Media Graveyard: Keeping Your Profiles Alive

Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting

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Hotel Social Media Ideas For Effective Marketing

Here are some guidelines to ensure that social media marketing strategies for hotels foster guest relationships and help meet your goals:

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Effective Strategies for Driving Direct Bookings

By using these strategies, you’ll see a boost in direct bookings, less reliance on third-party platforms, and improved profitability for your hotel

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Instagram Marketing: How to Promote Your Hotel Event Venue

To effectively reach potential event clients and attendees, Instagram event marketing leverages one of the largest audiences to promote your venue

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megaphone with various icons coming out of it reflecting the importance for hotels to create the right social media strategy for their specific property

Developing a Social Media Plan For Your Hotel

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

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The Basics of Facebook Advertising for Hotels

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

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From Reviews to Revenue: Using Social Media for Direct Bookings

From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media

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Is Social Media The New Google? Gen Z Turn To Google 25% Less

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

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