Are you ready to embark on an exciting race towards direct booking success?
NB: This is an article from The Hotels Network, one of our Expert Partners
Picture your website users as players in the iconic video game Mario Kart, where they navigate a thrilling circuit to reach the finish line. Now, imagine that circuit as your hotel’s website, with each lap representing a crucial stage of the user journey.
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Welcome to the world of gamified hotel website experiences, where personalization takes center stage and a direct channel strategy with tailored communication is guaranteed to boost your conversion rates.
Rev up your engines, it’s time to explore the captivating synergy between Mario Kart and the user journey on your hotel website!
Selecting Your Kart and Player: Let the Personalization Begin
Just like in Mario Kart, where players can choose their preferred kart and character, the hotel website experience starts with personalization. Each visitor to a hotel’s website has unique requirements, interests, and needs, and it’s essential to cater to them right from the moment they land on the direct channel. By employing segmentation rules based on visitor profiles and behaviour, you can customize the user journey to align with their specific preferences.
In the world of hotel websites, personalization begins by tailoring the content to each individual user. Just as you customize your kart to match your racing style, your hotel website should automatically adapt to provide users with relevant information, captivating visuals, and personalized offers, ensuring a seamless and delightful browsing experience.
Examples of relevant segmentation rules for hotel websites
Item Boxes: Boosting Direct Bookings with Personalized Messages
In Mario Kart, players can collect Item Boxes to gain advantages during the race, whether it’s securing protection from incoming attacks or launching an offensive move to take the lead. Similarly, hotel websites can leverage personalized messages with THN’s Conversion and Personalization platform, to boost direct booking.
These personalized messages are strategically placed at key points during the user journey. They can highlight limited-time offers, exclusive perks or tailored recommendations, capturing the visitor’s attention and nudging them towards a direct booking. Just like the Item Boxes in Mario Kart, these personalized messages provide an extra layer of excitement and engagement, turning the user journey into a motivating and rewarding experience.
The Race Begins: The Three Laps of the User Journey
Lap 1: The Homepage – Setting the Stage for an Immersive Experience
The first lap in our Mario Kart-inspired user journey corresponds to the hotel website’s homepage. This is where the race begins, and the visitor gets their first taste of what the hotel has to offer. Through captivating visuals, informative content, and intuitive design, the homepage creates a compelling first impression, just like the starting line of a race. The visitor can explore the hotel’s amenities, services, and unique selling points, setting the stage for an immersive experience.
