Welcome to another video in our Userguest series focused on the topic of RMA: RevMarketing Automation
Today we are joined by:
🔹 Erik Munoz of Userguest, one of our Expert Partners
and
🔹 Annemarie Gubanski from Taktikon
Hotels rely on tech tools to run the day-to-day operations of the business. We’ve seen a growing tendency to automate many tasks within the industry as a way to simplify time-consuming tasks, often saving time, saving money and removing stress.
Today we look at how automation can be used effectively via the hotel’s own website to drive dynamic content and personalized messaging leading to increased booking conversion and, ultimately, higher revenues and lower OTA commission.
We explore why hotels should embrace website technology, the benefits to both visitor and the hotel and discuss how automation marketing can work with less time and cost investment than initially anticipated
Hope you enjoy the discussion👍
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🎥 We discuss a number of areas during the conversation so we have broken the video down into a timeline:
00:00 Video Start
00:58 Guest welcome and introductions
03:12 What does automation look like for a hotel website
08:42 Websites need to evolve beyond static online brochures
16:30 Can website pop ups be less annoying and more effective
23:40 Turning intelligence into action
29:12 Isn’t setting up automation time consuming and expensive
33:08 Wrapping up
36:12 Subscribe and more videos
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