For hotels, this is the perfect moment to shine. But standing out online during peak season takes more than just beautiful photos, it requires strategy, timing, and authenticity. Here’s how to make social media your hotel’s most powerful marketing channel this peak season.
NB: This is an article from Staah
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7 Social Media Tips to Boost Your Hotel Bookings This Peak Season
1) Plan Ahead with a Seasonal Content Calendar
Peak season means peak competition. Having a social media calendar in place ensures you’re posting consistently, not scrambling to create content when bookings start flowing in.
Tips for effective planning:
- Identify key travel dates and holidays for your region.
- Map out content themes for each week (e.g., “Relaxation Week,” “Family Escapes,” or “Weekend Specials”).
- Mix promotional posts with lifestyle, guest stories, and local experiences.
Content mix idea:
- 40% – Experience-driven (what makes your hotel unique)
- 30% – Social proof (guest reviews, user-generated content)
- 20% – Promotions and packages
- 10% – Fun, behind-the-scenes or festive content
2) Tell Stories, Not Just Sell Stays
Travellers don’t connect with “book now” posts, they connect with stories. Share what makes your property special: your people, your surroundings, your community.
Story ideas that perform well:
- “A Day in the Life” — spotlight your staff or local partners.
- Guest moments — share real experiences and testimonials.
- “Behind the Scenes” — show how your team prepares for the festive rush or holiday décor setups.
- Local stories — feature nearby attractions, traditions, or seasonal foods.
Tone matters: Keep it conversational, relatable, and visually consistent with your brand.
3) Maximise User-Generated Content (UGC)
Guests love sharing their experiences online – and that’s free marketing for your hotel. Encourage and celebrate their content to boost trust and reach.
How to encourage UGC:
- Create a branded hashtag (e.g. #StayAtTheSunset).
- Run a small giveaway for the best photos tagged with your hotel.
- Repost guest stories (with permission) on your feed or stories.
- Feature “Guest of the Week” or “Photo of the Month.”
When guests see others enjoying your property, it adds credibility and inspires bookings.
