ROOMDEX, one of our Expert Partners and the leader in automated hotel upselling solutions, is happy to announce that Valencia Hotel Group is activating ROOMDEX’s Upgrade Optimizer software across its entire hotel collection, consisting of:

  • Cavalry Court, Bryan-College Station, Texas
  • Cotton Court, Lubbock, Texas
  • Hotel Valencia Santana Row, San Jose, California
  • Lone Star Court, Austin, Texas
  • Texican Court, Irving, Texas
  • The George, College Station, Texas
  • Valencia Riverwalk Hotel, San Antonio, Texas

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ROOMDEX Upsell Automation is a set-it-and-forget-it solution that delivers the lowest cost revenue a hotel can generate. ROOMDEX’s Upgrade Optimize combines 2-way integration with a proprietary algorithm to generate True Availability, forecasting inventory usage so there are no operational conflicts. With ROOMDEX, hotel can effortlessly sell and guarantee pre-arrival offers for Room Upgrades, Early Check-in, Late Departure and Guest Services (Breakfast, Parking, etc.).

“We had heard good things about ROOMDEX from colleagues in the industry, so we decided to try it in one hotel in January,” said Trent Freeman, Corporate Director of Operational Development, at Valencia Hotel Group, “We planned on looking at performance after two months before we committed more hotels, but after one week we saw a 12x return on investment. It was instantly valuable. So, we decided not to wait. We signed up all our hotels in February and we’ve since seen the same great performance across all seven hotels.”

“What has been notable is how easy it has been to get the system up and running at each hotel,” Trent continued, “ROOMDEX was already fully integrated with our PMS, StayNTouch, so we only needed an hour per hotel to configure it. Once set up, it really works on its own. There isn’t much of any ongoing management required.”

ROOMDEX hotels have reported an average of $65 of additional room product upsell revenue per up-sold stay since using the hotel upsell tool. Upgrade OptimizerTM room revenue is improving RevPar and boosting ADR when hotels need it most – even during low occupancy.

“Valencia Hotel Group has been great to work with,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “They were very pragmatic about rolling it out. They wanted to see performance and we delivered. We are very happy we can be a part of their revenue growth strategy as the market begins to recover.”

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