content

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking

If you want to your hotel in the spotlight of millions of people, you must post content on TikTok and make it part of your marketing strategy

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

When it comes to showcasing the unique features of hotels and enticing potential guests, nothing is more important than your imagery