Today’s travelers want a hassle-free booking experience with the accessibility and convenience of being able to book their accommodations even on-the-go.
NB: This is an article from Booking Success
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This is why there are a couple of things to consider when it comes to your website and the booking engine you’re using for your hotel. In this article, we’re giving you 10 things you must look out for.
CURRENCY VS. LANGUAGE
An important but sometimes easily overlooked detail on your website or booking engine is to make sure the visitor is shown their country’s correct currency. For example, if a user is checking your website from the Netherlands, your website and booking engine should automatically be in Dutch and it should be showing Euros as a currency. Depending on the platform your website is built on and the booking system you use, this is not always possible. In that case, it is important that you provide an extensive list of possible languages and their currencies to match.
USER-FRIENDLINESS
User experience is a valuable aspect of any website or booking engine. Making them easy to use saves a lot of time and effort for travelers. It is also extremely important that they work well on mobile devices, as this is where most users will start the “exploration phase” of their booking journey.
FAST WEBSITE
Slow websites cause bounces. Let’s be real, nowadays nobody has the patience or time to wait 10 seconds for a website to load. It is important to make sure that your website is fast, so your users can browse and find the information they need quickly. A slow website is a major inconvenience for users during the booking process and may cause them to find another booking alternative.
THE WEBSITE MUST BUILD TRUST
Users oftentimes provide a lot of personal information and data when they create their bookings. Your website must be trustworthy and give every individual a sense of security when they are providing this information. It is also important to not overwhelm the user by asking unnecessary questions, as this makes the booking process seem longer than it has to be.
