ADA website accessibility lawsuit locations are broadening nationwide, moving from larger cities to everywhere hotels are. Turning website compliance into an urgent legal and operational priority for hoteliers everywhere, not just major city hotels.
NB: This is an article from Vizergy
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In the U.S. alone, ADA website accessibility lawsuits were up 37% in the first half of 2025, and the hospitality industry continues to be a prime target. Why? Because hotel websites are considered a critical part of the guest experience – especially when it comes to researching rooms, understanding accessibility features, and booking stays (making an economic transaction).#
The good news: most hotel ADA lawsuits stem from a small set of well-known, fixable website issues. Below are the top five ADA website accessibility failures most often cited in lawsuits against hotels, and what hoteliers should understand about each.
1. Missing accessibility information
One of the most common ADA violations on hotel websites is the failure to provide hotel and room accessibility information.
Federal guidance and court rulings consistently flag hotel websites that:
- Do not allow guests to reserve ADA-accessible rooms online
- Fail to clearly describe property accessibility features, such as wheelchair-accessible rooms, roll-in showers, grab bars, or TTY equipment
When this information is missing or difficult to access, guests with disabilities are denied the same ability to book accommodations independently which is a direct ADA concern.
Why this matters: The reservation system is often the primary focus of hotel ADA lawsuits. Even if a property is physically accessible, a non-compliant booking experience can still trigger legal action.
2. Missing alternative text (alt text) for images
Hotel websites are highly visual, and that’s exactly where problems often begin.
Images without descriptive alternative (alt) text prevent screen readers from explaining what’s on the page to users who are blind or visually impaired. This includes:
- Room photos
- Property amenities photos
- Navigation icons
- Call-to-action buttons
This issue has been repeatedly cited in ADA web accessibility lawsuits, including the landmark Domino’s Pizza case, which reinforced that digital experiences must be accessible under the ADA.
Why this matters: Without alt text, critical information becomes invisible to assistive technology users – a clear accessibility violation.
