Hi, welcome to another Expert Insights discussion
Today we are joined by Stephanie Smith from Cogwheel Marketing, one of our Expert Partners,
In this discussion we explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue.
With the continual change In traveller behaviour, and how they go about researching, and subsequently booking their travel, it is more imperative than ever that hotels take a balanced and strategic view of how they market to both their transient and group business.
Stephanie feels hoteliers, in particular sales and marketing, do not approach these markets in the same way.
Through this conversation, she outlines 10 areas to challenge your current thinking, and lays out a simple point scoring game you can play to see if you do indeed adopt a balanced approach, or maybe not.
Hope you enjoy the conversation
What will you score?
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00:00 Guest welcome and topic intro
