This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy
Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests
Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel
We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.
Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think
The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this