cogwheel-marketing

image of video discussing hotel marketing roi and roas with stephanie smith of cogwheel marketing

Why Hotel Marketing Needs to Move Beyond ROI and ROAS

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

A New Way to Look at Your Hotel Marketing Campaigns

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

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7 Hotel Commercial Mistakes and What To Do About Them

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

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tripadvisor on a mobile phone

Which Tripadvisor Platform is Right For Your Hotel?

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

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change mindset hotel digital marketing roi

Is It Time for Hotel Marketing to Evolve Past ROI

It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas

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cake layers like tiers of a hotel marketing plan

Tiered Marketing Approach to Hotel Recovery

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

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video thumbnail hilton hotel tips advice to drive demand

Hilton Branded Hotel? Tips and Advice to Drive Future Demand

In this video Stephanie and Connor look specifically at Hilton branded hotels and ways they can drive demand. Some of the ideas could be generic

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video thumbnail of discussion with cogwheel marketing about metasearch

Are Branded Hotels Wasting Money on Metasearch Right Now?

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

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cleaning a sign saying clean up your hotel attributes on 3rd party sites

Update Covid-19 Hotel Attributes on 3rd Party Websites

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

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Is Metasearch Advertising Worth It?

Metasearch Advertising: Should I Invest Hotel Marketing Budget?

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

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