cogwheel-marketing

change mindset hotel digital marketing roi

Hotel Digital Marketing Performance: Defining Success in The New Market

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

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image of man with head in sand used on a thumbnail for a video with cogwheel marketing looking at the importance of a marketing audit

Marketing Audit: Not Exciting But Crucial To Your Budget

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

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cogwheel article image for hotel marketing platforms comparing expedia travel ads and koddi

Expedia Travel Ads vs Koddi: Hotel Marketing Platform Comparison

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”

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calculator and balance sheet reflecting improtance of a detailed hotel marketing audit

How a Detailed Hotel Marketing Audit Helps Determine Budget

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

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image of video discussing hotel marketing roi and roas with stephanie smith of cogwheel marketing

Why Hotel Marketing Needs to Move Beyond ROI and ROAS

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

A New Way to Look at Your Hotel Marketing Campaigns

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

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video thumbnail for interview about 7 hotel commercial mistakes

7 Hotel Commercial Mistakes and What To Do About Them

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

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tripadvisor on a mobile phone

Which Tripadvisor Platform is Right For Your Hotel?

The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.

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change mindset hotel digital marketing roi

Is It Time for Hotel Marketing to Evolve Past ROI

It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas

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cake layers like different hotel distribution channels

Tiered Marketing Approach to Hotel Recovery

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

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