cogwheel-marketing

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data