cogwheel-marketing

gm hotel marketing wishlist

25 Point Checklist to Audit Your Hotel’s Total Online Presence

This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy

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person looking at google map for travel directions which could provide an advertising route for a hotel

Map Advertisements: Should Hotels be Using Them?

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

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mobile phone icons of digital social media platforms

Developing a Social Media Plan for Your Hotel

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

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social media icons on a mobile or tablet

Who Should be Responsible for Your Hotel Social Media

Hoteliers are short staffed and often social media is a last priority. If we have learned anything these 2 years, it is not to forget our transient guests

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youtube thumbnail for a video discussion about marriage of revenue and marketing with stephanie at cogwheel marketing and connor at topline revenue

The Marriage of Revenue Management and Marketing

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

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lady about to run as the sun rises reflecting the need for hotels to kick start their social media campaigns as we start to move out post pandemic

Kick Start Social Media for Your Hotel in 2022

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests

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train tracks reflecting different channels for hotel distribution but it requires a strategy

Determining Your Hotel’s Channel Strategy Within Koddi

Each brand has different channels and opportunities within Koddi, but most are similar. But, you need to understand WHEN and HOW to use each channel

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thumbnail image for video discussion about marriott hotel system and reports to improve commercial impact

Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact

We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.

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pandemic has brough about change in the revenue management functions

Hotel Digital Marketing Performance: Defining Success in The New Market

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

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image of man with head in sand used on a thumbnail for a video with cogwheel marketing looking at the importance of a marketing audit

Marketing Audit: Not Exciting But Crucial To Your Budget

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

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