Finding that “sweet spot” of where and how to utilize marketing efforts can be fuzzy right now, but take a step back and consider these things discussed
It is a commonly held theory that the transient drive market will be the first segment to start to venture out. Here are some ideas your Hotel can do when the time is right in your market
Finding backlinks should be built into the sales and marketing plan and addressed quarterly to determine opportunities. If your hotel does not have a marketing teamd, this may fall to sales
You have to know your competition to beat your competition. NB: This is an article from Cogwheel Marketing There has been a debate for years, if not decades, about which […]
If you do the marketing budget when you build the marketing plan, you can determine segments with opportunity and create a plan broken down by month that includes events, trends and seasonality.
These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listings.