cogwheel-marketing

video thumbnail of discussion with cogwheel marketing about metasearch

Are Branded Hotels Wasting Money on Metasearch Right Now?

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

Read more

cleaning a sign saying clean up your hotel attributes on 3rd party sites

Update Covid-19 Hotel Attributes on 3rd Party Websites

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

Read more

Is Metasearch Advertising Worth It?

Metasearch Advertising: Should I Invest Hotel Marketing Budget?

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

Read more

person using metasearch site to research flight and hotel options

Why You Should Not Invest in Metasearch Right Now

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

Read more

book with marketing terms like content and seo

Refining and Refreshing Your SEO Strategy For Changing Behaviours

If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs

Read more

google g logo and road going off in distance

6 Free Google Tools Hotels Should be Using

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

Read more

hotel neon sign switched on just like they should their digital marketing

Hotel Digital Marketing Recovery – Where to Put Your Marketing Dollars

Finding that “sweet spot” of where and how to utilize marketing efforts can be fuzzy right now, but take a step back and consider these things discussed

Read more

Hotel Strategies to Target Drive Market Post Pandemic

Hotel Strategies to Target Drive Market Post Pandemic

It is a commonly held theory that the transient drive market will be the first segment to start to venture out. Here are some ideas your Hotel can do when the time is right in your market

Read more

Hotel Digital Checklist for Temporary Closure

Temporary Closure Digital Checklist for Hotels

In this video we are talking with Stephanie Smith as she takes us through her 8 point digital checklist for Hotels where they need to temporarily close or suspend operations

Read more

HOW TO BUILD QUALITY LINKS TO YOUR HOTEL WEBSITE

How to Build Quality Backlinks For Your Hotel Website

Finding backlinks should be built into the sales and marketing plan and addressed quarterly to determine opportunities. If your hotel does not have a marketing teamd, this may fall to sales

Read more