man holding his head in his hands possibly reflecting a failure in hotel digital marketing strategy to drive hotel bookings

Hotel Bookings: Transform Digital Marketing Failure Into Success

By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

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How Hotels Can Use Big Data for Better Digital Marketing Action Plans

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis

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How we Transformed a Hotel’s Booking Game with Google Ads

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

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Hotel Marketing KPIs Must Change to Drive Commercial Strategy

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

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The Power of Influencers and How To Successfully Collaborate

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

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YouTube video thumbnail for discussion with Stephanie Smith of Cogwheel Marketing about Hotel Digital Marketing and asking is your hotel data helping you ask the right questions

Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?

We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

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10 Differences Between Universal Analytics and Google Analytics 4

Following is a high-level list of the many differences you can expect when your Universal Analytics to Google Analytics 4 migration is complete

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Primary Local Listings Checklist for Hotels

To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence

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Marketing a Dual Branded Hotel

First things first, create TWO marketing plans and TWO budgets. Before you begin your marketing plans, clearly define target markets for each of the hotels

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Hotel Digital Paid Media Planning

There is no magic bullet that will bring your perfect guest at perfect time at perfect rate but there are different strategies and budgets for paid media

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