The review-giant-turned-distribution-platform-turned-membership-program rolled out its fourth program, Tripadvisor PLUS; time will tell if it will succeed.
In this video Stephanie and Connor look specifically at Hilton branded hotels and ways they can drive demand. Some of the ideas could be generic
We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue
Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes
A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy
If you go through the steps to check up on these areas, you’ll ensure you have a good foundation for your ongoing seo programs