cogwheel-marketing
![letters spelling out seo for an article about how to optimize for marriott seo](https://revenue-hub.com/wp-content/uploads/2021/10/seo-hotel-search-optimisation-different-coloured-shapes-spelling-out-seo-1.77.jpg)
How to Optimize for Marriott SEO
Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins
![american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy](https://revenue-hub.com/wp-content/uploads/2021/11/american-football-revenue-management-strategy-1.77.jpg)
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table
![old plane cockpit reflecting the outdated view of roas as the primary metric for evaluating marketing initiatives](https://revenue-hub.com/wp-content/uploads/2024/04/hotel-marketing-old-cockpit-pexels-alohaphotostudio-1.77.jpg)
Evolving Past ROAS as the Primary Marketing KPI
There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives
![word strategy writing on paper illustrating the need for hotels to create their hotel digital marketing strategy before jumping into tactics](https://revenue-hub.com/wp-content/uploads/2023/06/word-srategy-on-a-piece-of-paper-in-a-hotel-sales-and-marketing-meeting-1.77.jpg)
Create Your Digital Marketing Strategy Before Jumping Into Tactics
As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy
![3 people looking at a laptop reflecting the importance for hotels to setup their online presence for maximum exposure](https://revenue-hub.com/wp-content/uploads/2022/04/pinterest-hotel-travel-digital-social-media-marketing-1.77.jpg)
25 Ways to Setup Your Hotel Online Presence for Greater Exposure
Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence
![video thumbnail image of a discussion with cogwheel marketing about the need for hotel sales to think more like marketing if they are to drive topline revenue](https://revenue-hub.com/wp-content/uploads/2023/12/Cogwheel-To-Drive-Top-Line-Revenue-Hotel-Sales-Must-Think-Like-Marketing-YouTube-Thumbnail.png)
To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing
With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business
![man holding his head in his hands possibly reflecting a failure in hotel digital marketing strategy to drive hotel bookings](https://revenue-hub.com/wp-content/uploads/2023/06/person-with-head-in-their-hands-possibly-frustrated-at-lack-of-hotel-direct-bookings-1.77.jpg)
Hotel Bookings: Transform Digital Marketing Failure Into Success
By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings
![data sets and charts reflecting importance of a data driven hotel action plans for hotel digital marketing](https://revenue-hub.com/wp-content/uploads/2023/03/talking-data-1.77.jpg)
How Hotels Can Use Big Data for Better Digital Marketing Action Plans
Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis
![google universal analytics on a laptop](https://revenue-hub.com/wp-content/uploads/2021/10/google-ranking-analytics-1.77.jpg)
How we Transformed a Hotel’s Booking Game with Google Ads
Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals
![words digital marketing and phrases related to this topic including seo and ppc](https://revenue-hub.com/wp-content/uploads/2022/10/digital-marketing-content-social-media-1.77.jpg)
Hotel Marketing KPIs Must Change to Drive Commercial Strategy
You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming