Hotel Forecasting in The New Normal – Has Anything Changed?

Welcome to another of our Expert Insight discussions. Today we are joined by:

🔹 Veit Meier of berner+becker

NB: berner+becker are one of our Expert Partners

In this discussion Veit takes us back to basics and looks at the fundamental task of Hotel forecasting.

We look at what impact the pandemic, technology adoption and staffing issues has had on why we forecast, what we forecast and how often we review it.

Finally, we consider is it time to move from the traditional way of forecasting to a more dynamic forecasting approach utilising real time data.

Hope you enjoy the discussion 🤞👍

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🎥 We discuss a number of areas so we have broken the video down into a timeline including:

• Guest welcome and topic intro (01:05)
• Why do we forecast and any changes since pandemic? (02:21)
• What do we forecast and how has this changed? (12:39)
• How often should we revisit the forecast (21:10)
• Is it time to move to a dynamic forecasting model? (28:59)
• More video links and subscribe (34:06)

👀 WATCH NEXT (A few of our other videos)

💢 Is Revenue Strategy Just a Pipedream for Most Hotels
https://youtu.be/A02dN_RXYOI

💢 Value of Unified Data to Revenue and Digital Marketing Teams
https://youtu.be/0D9rflVgqQE

💢 The Marriage of Revenue Management and Marketing
https://youtu.be/KvlGXpAOkqA

💢 Why the Way Hotels Forecast is Wrong and Outdated
https://youtu.be/-cloAdKo7EA

💢 Thinking of Becoming a Revenue Management Consultant?
https://youtu.be/qxwcG73EccU

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