PODCAST: Why Market Segmentation is Crucial to Your Revenue Strategy
In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.
Maximise Revenue: A Guide to an Optimal Group Quotation Process
Hotels may receive few to dozens of group requests daily from various partners, however with limited capacity and a need to optimize total revenue, hotels must carefully decide which groups they should make an offer for and which they should decline.
Will Opaque Be Your Best Friend In Low Season?
With the dawn of the upcoming low season in some destinations across Central Europe, hoteliers and their revenue managers are looking for ways to capture more demand and fill their…
The Importance of Measuring Your Distribution Costs
In recent years, many articles on Revenue Management and Online Distribution have been written on topics that have either pushed for an increased number of channels and therefore exposure of…
Introducing market share index numbers for MICE business
I don’t want to claim that I’m the first one to address this subject. But, from my research I can conclude that there are few officially accepted “meeting, incentives, conference,…