bernerbecker

different coloured pawn pieces reflect importance to hotels of market segmentation to improve offers, revenue and satisfaction

Market Segmentation – Still The Holy Grail!

Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them

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Measuring Distribution Costs and Managing Channels

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

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Euro 2024 Demand Impact and What Regional Hotels Can Do discussion with berner+becker YouTube thumbnail

Euro 2024 Demand Impact and What Regional Hotels Can Do?

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

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word future reflecting the impact of ai integration on revenue management

The Future of Revenue Management: Maximizing Profits with AI

AI, particularly machine learning, brings a paradigm shift in revenue management. Here are some ways in which AI is transforming the industry

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SWOT Analysis of the Revenue Manager and RMS Technology berner+becker video discussion YouTube Thumbnail

SWOT Analysis of the Revenue Manager and RMS Technology

We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)

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human head surrounded by dots reflecting data emphasising how ai augmented decision intelligence is the next paradigm shift in hotel revenue management

Understanding Essential Data in Hotel Revenue Management

By focusing on these broader data trends, you can gain a more comprehensive understanding of the factors influencing your revenue management

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expedia logo in background and on mobile phone is a key distribution channel for hotels

Expedia Best Practices and Special Programs on Offer

We focus on the specifics, best practices and other aspects of and about Expedia and give you a brief guide to set yourself up in the best possible way

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youtube video thumbnail image with pontus berner of berner+becker talking about the germna hotel market and whether summer 2023 will be positive

Is Summer 2023 Looking Positive for German Hotel Market?

In today’s discussion we take another look at the German hotel market as Pontus reviews Winter 2022 and looks ahead to the Summer season coming up

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icons on mobile phone including well known otas expedia and booking reflecting proliferation of options beyond hotel direct bookings

Booking.com Best Practice Guide for Hoteliers

We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way

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clear lightbulb reflecting increase in hotel energy costs and whether hotels should consider charging an additional energy flat rate

Should Hotels Consider Charging an Energy Flat Rate Surcharge

What are the advantages of hotels levying an energy flat rate surcharge and what are the dangers that should be considered?

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