bernerbecker

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

Selecting the right RMS is critical and nuanced, requiring attention to functionality and an understanding of where human expertise remains irreplaceable

As a hotel, you can’t control demand. What you can do is ensure you capture your fair share by following these three steps:

The economic outlook is positive, but rising costs and changing guest expectations require continuous adjustment and optimization of the budgeting processes

Which kind of market segmentation can be beneficial and feasible for you and which advantages can be derived from them

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

AI, particularly machine learning, brings a paradigm shift in revenue management. Here are some ways in which AI is transforming the industry

We look at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)

By focusing on these broader data trends, you can gain a more comprehensive understanding of the factors influencing your revenue management