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Online travel agencies (OTAs) like Expedia provide a reliable source of bookings, bringing more visibility to your property than you could reach alone.

NB: This is an article from WebRezPro

While many travelers prefer to book direct, others choose to use trusted OTA sites to compare prices and book travel because of the convenience and perks OTAs offer, including loyalty programs.

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Expedia Group’s loyalty program members gain access to member prices and earn Expedia Rewards points on each purchase, whether that’s a hotel, flight, rental car, activity, or package. Points can be redeemed across the board too—not just for stays. That’s an attractive incentive.

Expedia Group member travelers tend to spend more, stay longer, and book more often than non-members. You can target these high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites.

Drive ROI with Expedia Members Only Promotions

According to Expedia Group research, travelers are greatly motivated by discounts as travel rebounds.

  • 65% of travelers said they use a pricing filter when searching on a travel booking website.
  • A room discount would make 50% of travelers more likely to book an extra night.
  • 30% of travelers contemplating their first trip after the global pandemic will consider promotions and discounts when choosing their lodging options.

While travelers are hunting for discounts, it is more important than ever to design a promotional strategy that delivers a strong return on your investment. Using a Members Only promotion is a great way to target your promotional offer to high-value guests (frequent travelers who stay longer) and improve your visibility in search.

Target high-value guests

Expedia Group members, on average, book twice as many nights and spend twice as much as non-members. These guests typically drive more total revenue through higher ancillary spending—and they travel more frequently too. Over 60% of travelers in Expedia Group loyalty programs stated that they expect to travel several times a year.

Increasing your ratio of high-value guests helps you to improve profits and earn loyal guests.

Stand out in search results

Members Only promotions receive an exclusive badge that helps you stand out in traveler searches. Drawing more eyes to your listing (and away from your competitors), the Members Only badge brings additional visibility to your property—among both members and non-members searching on Expedia Group sites.

Read rest of the article at WebRezPro