Are you struggling to win the direct booking “war”? Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website?

NB: This is an online event conceived and produced by Jurrnee

Watch this discussion involving top Direct Booking experts to discover the answers to those questions and more – and to get actionable tips that will help your property boost your direct booking conversion rate TODAY!

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During the video, you’ll learn:

✅ Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?
✅ What technology tools are necessary to succeed in today’s dynamic online marketplace?
✅ What is the buyer psychology at the time of arrival on your website, and what experience should they get, to increase your direct booking conversion rate?
✅ How will direct booking and website technology evolve in the next 5 years?

💡THE DIRECT BOOKING EXPERTS:

▪️ Emily Millman, Director, E-Commerce at Cendyn
▪️ Hicham Benyebdri, Founder at UserGuest
▪️ Fiona Gillen, Vice President of Marketing at The Hotels Network
▪️ Kent Schnepp, Cloudbeds Amplify Program Director
▪️ Christian Lepom, Chief Operating Officer at Vertical Booking
▪️ MODERATED BY: Stephanie Smith, Founder & Digital Matriarch at Cogwheel Marketing

Next up is: REPUTATION MANAGEMENT: You Know They’re Talking About You, Right?!

Thursday October 27th at 4pm UK time

Join reputation management experts from ReviewPro, GuestRevu & TrustYou for an unscripted, educational discussion about the importance of maintaining a strong online reputation in driving bookings, standing out from the competition online and maintaining your property’s long-term profitability