events

You have the perfect sales and operations pitch. Now, you have to present it to your CFO, owner, or asset manager. This is where most strategic plans die

Hotels that win in the next cycle will be those that recognize M&E not as an afterthought, but as a key, resilient, and highly profitable revenue stream

Here are 13 actionable promotion ideas designed to help you not just fill rooms, but also maximize revenue from every part of your property

Not all events deliver equal value. The mistake? Evaluating event performance in isolation rather than across your full revenue potential

The practice of proactive outbound phone outreach remains a tool in the arsenal of event sales professionals, often refined with modern sales strategies

78% of event planners anticipate an increase in small- and medium-sized meetings this year. This isn’t just a trend – it’s a fundamental shift

By carefully executing an event pricing strategy, venue event managers can optimize bookings, maximize revenue and ensure financial success

To maximize M&E revenue, hotels need modern KPIs reflecting delegate based data such as Full Day Delegate (FDD) and advanced pricing metrics

With operating costs getting more onerous, finding use for every square foot of a hotel can help add revenue, but it can bring challenges

As a revenue manager, you may not always be on the frontline of MICE (meetings, incentives, conferences, and exhibitions) and group segments, but their influence is undeniable. NB: This is […]