The family travel market is thriving. In 2025, nearly half of all travelers (47%) chose multigenerational trips, marking a 17% surge from the year before.
NB: This is an article from The Hotels Network, one of our Expert Partners
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For hotels, this trend represents a powerful opportunity, but only for those ready to meet families where they are, with tailored offers and messaging that truly speak to their needs. Today’s family travelers aren’t just looking for rooms with extra beds; they expect tailored experiences, flexible policies, and value-packed deals that make them feel understood and truly welcome.
That’s why more hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings. From dynamic content that adapts to each visitor, to seasonal campaigns that spotlight your family-friendly amenities, personalization is essential for capturing guests’ attention.
Let’s take a look at how some hotels are already putting personalization, data, and smart targeting into action to connect with families, and turn their interest into direct bookings.
Turn Holidays into Family Adventures
Grano Hotels Solmarina knows that winning families over means turning every season into a story. By launching themed family offers on the hotel website, hotels can turn ordinary school breaks into unforgettable adventures, from sailing into the summer sun to celebrating Easter with magical seaside touches.
Through well-crafted Layers, hotels can showcase seasonal activities for every age, from sailing lessons, kayaking, and bike tours during the summer to festive surprises and egg painting at Easter. These targeted campaigns not only address the practical needs of traveling families but also create emotional connections, positioning the hotel as part of their holiday tradition.
Seasonal Layers highlighting family-friendly activities
Flexible Family Offers That Convert
By introducing dedicated family offers like connecting room deals, Hotel Napoleon shows they’re thinking beyond standard stays, creating space for comfort, convenience, and togetherness.
This example showcases a thoughtful family-focused offer: 50% off a second connecting room with breakfast included, all bookable directly on the hotel’s website. It not only simplifies travel logistics for parents but also conveys a clear message of flexibility and genuine care.
