Your hotel website isn’t a digital brochure. It’s your front door online and your chance to show off everything that makes your hotel unique.
NB: This is an article from Leonardo
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And one of those things is your specific location and nearby local attractions. Establish yourself as an expert at having an amazing time in your destination. Showcase area attractions on your hotel’s website to enhance the guest experience, boost direct bookings, drive additional revenue and strengthen your relationships with local businesses. Here’s why it matters – and five tips to do it effectively.
Why Highlight Local Attractions on Your Hotel Website?
- Enhance Guest Experience – Guests appreciate insider tips on what to see and do during their stay, making their trip more enjoyable and hassle-free. Establish yourself as a local expert by providing specific, curated advice based oin your brand voice. If your hotel caters to younger leisure travelers, you could provide a list of nearby places to eat and drink that stand out. If you want to attract family groups, provide guides to kid-friendly attractions, with the option to easily pre-book planned activities.
- Improve SEO and Visibility – Search engines favor content-rich websites with relevant keywords, backlinks, and engaging resources. Increasing the number of other websites that link to your website, also known as backlinks, can help your search visibility. One of the best ways to get more links to your website is to link those partners yourself and ask that they link back to you—and a list of area attractions is a great place to start.
- Increase Direct Bookings – Showing off your knowledge of your area helps establish trust. You’re positioning yourself as an expert that’s tuned into local goings on and the best things to do. When travelers find all the information they need on your website, including curated advice and ways to have fun, they’re more likely to book directly instead of using third-party platforms.
- Drive Ancillary Revenue – Ancillary revenue is a great way to increase your profit per guest, or Revenue Per Available Guest (RevPAG). This is any revenue outside the room booking, such as additional services or on-site amenities like F&B, wellness, and so on. You can build a specific package offering related to a local stay into your booking engine, or integrate a third-party tour operator to your website that provides you a portion of the revenue, such as TourDesk.
- Encourage Longer Stays – Guests may extend their trip when they discover unique attractions or experiences near your hotel. This is also why it’s key to link out to easily bookable attractions and tours near your hotel right on your website. Make yourself the one-stop-shop for travel planning and guests will want to stay longer and spend more!
- Support Local Partnerships – Collaborating with local attractions, restaurants, and tour operators strengthens community ties and opens the door for cross-promotions. This is essential to any hotel, and especially hotels looking to increase group blocks. Encouraging guests to visit and experience local businesses will make them more likely to list you as a preferred partner for group travel.
