demand
Hotel Commercial Strategy in University Markets
A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year
Hotel Demand Generators: Strategies to Attract More Guests
Hotels need to activate their “demand generators”. We break down the most effective hotel demand generators and offer strategic insights
Hotels and Demand Generation: Buzzword or Must-Have?
Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content
Length of Stay Strategy: The Most Underused Lever in Your Toolkit
When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys
Why Hotels Should List Area Attractions on Their Website
Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue
$169 to $600: How Mobile Revenue Tools Capture Demand
One of the most powerful enablers of agile revenue management is mobile. Being able to update a rate from your phone changes everything
Creative Yield Management Strategies for Hotels and Resorts
Here are some innovative yield management approaches that go beyond the conventional demand-based pricing model
Science Behind Hotel Distribution and How to Maximize Bookings
How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?
How Do I Forecast Demand and Avoid Unprofitable Business?
Set aside time to revisit your forecast and pricing strategy. Is your MinLOS still working as expected? Are there emerging market trends
Hourly Bookings And Opportunities For Independent Hotels
Hourly bookings enable otherwise empty rooms and spaces to generate revenue, though you must take your demand and seasonality into account