demand

Hotel Commercial Strategy in University Markets

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

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Hotel Demand Generators: Strategies to Attract More Guests

Hotels need to activate their “demand generators”. We break down the most effective hotel demand generators and offer strategic insights

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Hotels and Demand Generation: Buzzword or Must-Have?

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

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calendar illustrating length of stay in a hotel

Length of Stay Strategy: The Most Underused Lever in Your Toolkit

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

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Why Hotels Should List Area Attractions on Their Website

Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue

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mobile phone and tablet with data reflecting the potential impact of mobile revenue tools to capture last minute demand

$169 to $600: How Mobile Revenue Tools Capture Demand

One of the most powerful enablers of agile revenue management is mobile. Being able to update a rate from your phone changes everything

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Creative Yield Management Strategies for Hotels and Resorts 

Here are some innovative yield management approaches that go beyond the conventional demand-based pricing model

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Science Behind Hotel Distribution and How to Maximize Bookings

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

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looking at graphs through a magnifying glass asking how do i forecast hotel demand and avoid unprofitable business

How Do I Forecast Demand and Avoid Unprofitable Business?

Set aside time to revisit your forecast and pricing strategy. Is your MinLOS still working as expected? Are there emerging market trends

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Hourly Bookings And Opportunities For Independent Hotels

Hourly bookings enable otherwise empty rooms and spaces to generate revenue, though you must take your demand and seasonality into account

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