demand

The strategic horizon shows you which hotels’ demand years are shaping up soft and which are shaping up strong, side by side

A forward-looking commercial strategy answers four questions every week, before the comp set is opened. None of those questions are answered by RGI

Every hotel has hours – morning, midday, evening. It’s about recognizing the asset you’ve built has more earning potential than the overnight model alone

Here are five peak-season revenue strategies to consider, along with practical tips andtools to take your hotel performance to the next level

Many hotels invest in marketing but still struggle to grow direct bookings. The issue is rarely effort. It is usually strategy

Unearned revenue is invisible. The hotel sees what it made and assumes that’s roughly what was available. More often than not, there was more on the table

OTA market power and the erosion of rate parity protections are all compressing the margin available to properties that have not built owned demand

With manual forecasting, most of the time is spent making the numbers usable, not useful. You are playing catch-up not looking forward

When leadership fails to enforce a shared forecast, each following decision will be wrong. Hotels that win align under a single commercial strategy

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other