demand

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

In recent years, you’ve probably heard it again and again in the hospitality world: “The market changes too fast – it’s impossible to predict demand.” NB: This is an article […]

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors

What hoteliers need is a more dynamic approach, going beyond pace and pick-up reports and actually reflects what’s driving demand today

Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

It’s easy to rely on ‘tried-and-true’ principles that have guided hotel management. But what if some of these beliefs are now ‘tired’ and even misleading?

Here is the round up of Hotel Success Stories from our Expert Partners during May, touching on revenue, bookings and guest experience

As we enter the heart of the 2025 travel season, the outlook for European hospitality is brimming with opportunity