demand

Rethinking Predictors of Demand for Overnight Accommodation

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

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How to Track Hotel Demand with Booking.com

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand

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Modern Revenue Management: Are We Truly Innovating?

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

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music event reflecting an area where hotels can maximize direct bookings by tapping into local events

Why Events Stand Out as Strong Demand Predictor for Hotels

In the world of events, they are not all created equally when it comes to the impact they will have on demand

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Decoding Hotel Demand: Mastering Hotel Seasonality for Profit

Instead of looking at what the hotel needs, hoteliers should ask why the hotel demand is lower for these specific days or seasons

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What are the Pros and Cons of Dynamic Pricing?

By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business

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Economic Uncertainty be Damned, Revenge Travel is Unstoppable!

The revenge travel trend seems to be holding strong, and exponential levels of demand and direct bookings seem likely to continue in 2023

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There Is No Such Thing as Forward Looking Data

The phrase “forward looking data” will be less used, and hotels will go back and talk about the good old calendar with seasons, holidays, events, etc

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Higher Demand Weekends Produce More Loyalty Point Redemption

A rise in loyalty point redemption is sparking hotel brands to leverage strategies that drive greater brand loyalty among untapped traveler segments

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wooden blocks with letters spelling out internal external factros reflecting elements for hotels to consider when looking at demand forecasting in revenue management

Demand Forecasting in Revenue Management: Key Success Factors

But what are these data sources exactly? What do you need to focus on as you predict demand for your hotel business over the coming year and beyond?

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