demand

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

Hotels need to activate their “demand generators”. We break down the most effective hotel demand generators and offer strategic insights

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys

Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue

One of the most powerful enablers of agile revenue management is mobile. Being able to update a rate from your phone changes everything

Here are some innovative yield management approaches that go beyond the conventional demand-based pricing model

How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?

Set aside time to revisit your forecast and pricing strategy. Is your MinLOS still working as expected? Are there emerging market trends

Hourly bookings enable otherwise empty rooms and spaces to generate revenue, though you must take your demand and seasonality into account