demand

As an industry, we know there are several ways of forecasting and as revenue professionals, we may be asked to contribute to

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

Adjusting your pricing strategy to reflect these nuances can capitalize on the unique demand dynamics for higher-end offerings

Hotel expectations for different demand segments are mixed. Predictions for business transient demand and group demand growth have trended steadily downward

Demand forecasting in hotel industry businesses can take a few different forms. Three of the most common hotel forecasting methods include:

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

In the world of events, they are not all created equally when it comes to the impact they will have on demand

Instead of looking at what the hotel needs, hoteliers should ask why the hotel demand is lower for these specific days or seasons