demand

Navigating Slow Demand: 5 Surgical Revenue Management Tactics

Adjusting your pricing strategy to reflect these nuances can capitalize on the unique demand dynamics for higher-end offerings

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Predictions For Hotel Occupancy And ADR Hold Steady

Hotel expectations for different demand segments are mixed. Predictions for business transient demand and group demand growth have trended steadily downward

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sign showing rooms available reflecting importance for small hotels to really focus on effective forecasting strategies

Hotel Forecasting Methods for Small Hotels

Demand forecasting in hotel industry businesses can take a few different forms. Three of the most common hotel forecasting methods include:

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Rethinking Predictors of Demand for Overnight Accommodation

This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector

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How to Track Hotel Demand with Booking.com

Booking.com provides a clear indicator of how strong demand is, how it’s evolving for our destination, and how we’re performing relative to that demand

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Modern Revenue Management: Are We Truly Innovating?

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

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music event reflecting an area where hotels can maximize direct bookings by tapping into local events

Why Events Stand Out as Strong Demand Predictor for Hotels

In the world of events, they are not all created equally when it comes to the impact they will have on demand

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Decoding Hotel Demand: Mastering Hotel Seasonality for Profit

Instead of looking at what the hotel needs, hoteliers should ask why the hotel demand is lower for these specific days or seasons

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What are the Pros and Cons of Dynamic Pricing?

By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business

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Economic Uncertainty be Damned, Revenge Travel is Unstoppable!

The revenge travel trend seems to be holding strong, and exponential levels of demand and direct bookings seem likely to continue in 2023

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