Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct bookings.
Pinterest is such a visual platform that it’s perfect for hotels, and it’s very social. Things on it are, by definition, shareable. To help your hotel tap into the opportunities Pinterest offers, we’re giving you everything you need to know to get you started.
Here’s what you’ll learn:
- How to set up an excellent Pinterest page, from profile pictures to boards
- Discovering which boards to pin to and get inspiration from, and how to drive follower counts
- Creating and pinning images frequently and regularly
- Optimizing your hotel website to encourage visitors to Pin things – a virtuous circleof traffic!
Since its inception, Pinterest has quickly grown to become one of the top social networks. They reached 150 million users last October. Businesses have quickly embraced Pinterest, as they found it to be a powerful driver of traffic and a new way to speak to their customers. Pinterest drives more traffic than Twitter, Linkedin, Reddit and Google+ together. The average Pinterest user spends $179.36 when they follow through on purchases, which is significantly more than the amount Twitter and Facebook users spend.
If your hotel isn’t already active on Pinterest, you are missing out. Topics like Food & Drink, Weddings, Home Decor and Traveling are extremely popular on the network – they’re all topics that rely heavily on visuals, and Pinterest is the perfect place for visuals. Your audience is already waiting for you.
Since Pinterest offers such great opportunities for hotels, here are 5 easy ways to get the most from your Pinterest page.
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Set up an excellent Pinterest brand page
When you get started with marketing on any social network, the first thing you need to do is set up a brand page that reflects your website and what you want to communicate.
Your ideal guest should enjoy interacting with this brand page. When you’re building it, refer to your hotel’s customer personas and create a Pinterest brand page they will like. Use data from your analytics and your reservation staff’s first-hand knowledge of your guests to build an imaginary person you can refer to when you build your marketing campaigns and social profiles. This will make your campaigns and pages easier to build and much more targeted.
If visitors like what they see on your page, they will follow you, visit your website and repin your pins.
