Whether you use Siri, Cortana or Google voice search, it’s easy to see why speech recognition technology is starting to gain momentum. This type of search activity allows users to access information and take action online through voice commands, rather than typing on small mobile devices. With some commentators predicting a ‘Voice Search Revolution’, it’s quickly becoming one of the most important SEO trends to address in 2018.
Read our 6 tips below to make sure you optimise your website for voice search to get more traffic and more bookings.
1. Conversational Language
Voice search is a more natural way to interact with a search engine, as users are more likely to use full sentences and questions as voice commands. Google and Bing continue to adapt their search engines to understand our ‘natural language’ searches, i.e. search queries which resemble everyday conversation. It is estimated that nearly 70% of requests are made through natural or conversational language. As a result, the use of keywords commencing with ‘who’, ‘how’ ‘what’ or ‘where’ continue to rise.
Hoteliers can incorporate conversational language by considering typical questions that potential guests might have about their hotel. Hotels should compile a list of common queries that are regularly asked via web chat, hotel reception or social media, and develop digital content to answer these questions.
2. FAQ Content
Creating a page of FAQ content can be a great voice search tactic. An FAQs section on your website will serve several functions, such as developing trust with your visitors, removing some of the burden of research, while also encouraging people to continue down the path of conversion.
For example, the Dublin Skylon Hotel, has created an informative page of frequently asked questions, which address common queries about directions to the hotel and distance from Dublin airport, as well as queries around hotel services and amenities.
