Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests to book their stay with you and to foster customer loyalty.
1. Develop Your STRATEGY
What makes your hotel special? Find out what guests enjoy most about your hotel, be it the comfortable guest rooms, the perfect location, or the special amenities you offer, and present them to the world! With more accommodation options than ever, guests are doing a ton of research to find out more about each potential hotel, including checking Instagram to validate their decision before booking.
Make your hotel stand out with killer Instagram content – post a variety of images and hashtags to your Instagram to give guests an inside look into why they should be choosing your property.
Things to keep in mind when developing your Instagram’s strategy:
- Consistency. It’s crucial to keep a regular posting schedule, that way you have time to develop your property’s unique voice, and potential customers can stay engaged as you post fresh content.
- It’s going to take a while before you will truly start to see proper engagement on your hotel’s Instagram, but developing your hotel’s unique feed will allow more guests to find your property and choose you for their next trip.
2. UTILIZE Instagram Stories
A relatively new element of the Instagram platform is the Stories feature. This allows an individual or business to post a “story” consisting of an image or a short video for 24 hours. While specific images like professional photos of the hotel make more sense to be featured as standard posts, Instagram stories give guests a real-time look at your property.
Need ideas? If you’re hosting a meeting or a party at the property, give your followers a quick peek inside the event. This provides a realistic view of your property, and reminds your followers that your meeting spaces are available to rent for their next gathering.
