instagram

In the era of digitally savvy travelers, a strong social media presence, particularly on platforms like Instagram, is essential for hoteliers

Instagram is a social media platform that is a main source of travel inspirations for a large number of users. NB: This is an article from SiteMinder ‘Instagramability’ is now […]

With an Instagram business account, a whole host of options become available that can help your hotel qualify the time spent marketing on Instagram

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

Instagram stories are a huge part of the platform. 60% of users say they’re more likely to visit a place they have seen on an Instagram story

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram

Why am I talking about Facebook? It is the senior citizen of social media. I often call it the AARP of social media channels. The thing is, they own Instagram: that’s where the “influencers” come from!

Instagram Stories is a gamechanger when it comes to showcasing a hotel’s personality, story, and boosting its marketing reach. But what content should hotels use to maximize potential and reach?

It’s no secret that Instagram can be a fun and exciting way to bring your hotel’s story to life, but the struggle to balance quality of content with volume of content is a very real struggle for hoteliers.

Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.