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How Facebook & Instagram Inspire Travel

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

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Three Key Instagram Stories Features for Hospitality Marketers

Instagram stories are a huge part of the platform. 60% of users say they’re more likely to visit a place they have seen on an Instagram story

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January Digital News: Google My Business and Facebook New Features

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram

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Reality Check on Using Influencers for Your Hotel

Why am I talking about Facebook? It is the senior citizen of social media. I often call it the AARP of social media channels. The thing is, they own Instagram: that’s where the “influencers” come from!

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Five Ways Hotels Can Use Instagram Stories

Instagram Stories is a gamechanger when it comes to showcasing a hotel’s personality, story, and boosting its marketing reach. But what content should hotels use to maximize potential and reach?

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The Art of The Hotel Instagram Feed

It’s no secret that Instagram can be a fun and exciting way to bring your hotel’s story to life, but the struggle to balance quality of content with volume of content is a very real struggle for hoteliers.

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Instagram and Influencers: Impact of Social Media on Travel?

Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.

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Increase Your Visibility Through Instagrammability

Did you know that 61% of people booked a hotel after seeing it pop up on their social media feed? For today’s traveler, that perfect photo opportunity is make or break when […]

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Instagram Series Pt 3: Increase Your Social Media Metrics Using One Tactic

With the learnings from this Instagram blog series, hotel brands and marketers can be confident that what is being distributed on social media is continuing to gain credible traction with potential guests.

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Instagram Series Pt 2: Why (And How) To Do An Instagram Grid Takeover

Whether it be accommodations, amenities, special promotions, or food and beverage features, utilizing an Instagram Grid takeover is a great way to show “wow factor”.

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