Hotel managers like you are constantly seeking innovative ways to maximize revenue and attract more guests, especially in the lucrative group and event sales market. By reimagining spaces and amenities, hotels are discovering new selling techniques that not only fill rooms but also create unique experiences for guests.
NB: This is an article from Tripleseat
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Let’s explore how hotels are rethinking their approach to room sales and leveraging their properties to encourage group and event bookings.
How to Sell Hotel Rooms with Creativity
1. Offer Flexible Guest Room Configurations
Modern hotels are moving away from the traditional fixed room layout. Instead, they’re opting for modular designs that allow for easy reconfiguration. This flexibility enables hotels to:
- Combine adjacent rooms to create larger suites for families or executive retreats
- Transform standard rooms into small meeting spaces for breakout sessions
- Offer a mix of room types to accommodate diverse group needs
This adaptability is particularly appealing for event planners who need versatile spaces for different activities throughout their stay.
2. Enhance Spaces with Technology
Hotels are integrating cutting-edge technology to make their rooms more attractive for both individual travelers and groups:
- Smart room controls for lighting, temperature, and entertainment systems
- Built-in videoconferencing capabilities for hybrid meetings
- Interactive digital walls for presentations or personalized guest experiences
These tech-forward amenities can be significant selling points for corporate groups and tech-savvy event organizers.
3. Provide Themed Rooms and Experiences
To stand out from competitors, some hotels are creating themed rooms or floors that offer immersive experiences:
- Wellness-focused rooms with in-room fitness equipment and meditation spaces
- Art-inspired rooms showcasing local artists’ work
- Historical or culturally themed rooms that reflect the local area
These unique offerings can attract special interest groups or add an extra dimension to themed events and conferences.
4. Give Communal Spaces Within Room Blocks
Hotels are reimagining hallways and other underutilized spaces within room blocks to create communal areas for group interaction:
- Lounge areas with comfortable seating and refreshment stations
- Small work pods for impromptu meetings or quiet work sessions
- Game rooms or recreational spaces for team-building activities
These shared spaces can be a major selling point for groups looking to foster connection and collaboration during their stay.
5. Improve Indoor-Outdoor Flow
Properties with outdoor spaces are leveraging them to extend the usable area of their rooms:
- Rooms with private balconies or patios that can serve as individual breakout spaces
- Ground-floor rooms with direct access to gardens or pool areas
- Rooftop spaces connected to top-floor rooms for VIP experiences or small gatherings
This indoor-outdoor connectivity can be particularly appealing for groups hosting events in favorable climates.
