meetings and events

Let’s explore how hotels are rethinking their approach selling rooms and leveraging their properties to encourage group and event bookings

If your sales team responds to every RFP without prioritizing high-value leads, you could waste time and lose inbound business

Hosting the best summer events at your property involves a blend of creative marketing, unique offerings, and efficient management

One key tactic is to offer flexible booking options, considering that business travelers often have changing schedules

If you want the same group business as everyone, do the same things everyone else does, and you will likely get exactly your fair share of the market

Displacement analysis can be one of the most complicated elements of revenue strategy your team has to undertake. Here are 6 steps you can take

We explore how ski resorts can attract more business during this off-peak period, particularly for meetings and events

Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings

As group travel continues to evolve, hotels have a unique opportunity to differentiate themselves by offering more than accommodations and meeting spaces

Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town