Personalization is everywhere these days – and for a good reason! With inboxes overflowing with messages, offers, and promotions, a generic email just won’t cut through the noise.
NB: This is an article from Upmail
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A well-personalized email not only grabs attention but also drives action. In fact, personalized emails generate 6x higher transaction rates and 5x higher click-through rates compared to non-personalized ones.
For hotel sales teams, email is the go-to communication tool, but sending the same message to every prospect simply isn’t effective. To stand out, your emails need to be thoughtful, targeted, and personal. Here are our top tips to make your hotel sales emails more engaging and impactful through personalization.
1. Make Your Subject Line Stand Out
Your subject line is the first impression – make it count! Emails with personalized subject lines are 26% more likely to be opened than those without and 64% of recipients decide whether to open the email or not based on subject lines.
Personalize by:
- Adding the recipient’s first name (“Sarah, let’s plan your next event!”)
- Referencing to where you met (“Great meeting you at IMEX, John!”)
- Presenting an exclusive offer (“Special group rates just for you, Emily!”)
A well-crafted, personalized subject line makes your email feel relevant and inviting—boosting the chances of a response.
2. Segment Your Audience for Targeted Outreach
Not all group or event planners have the same needs, and a one-size-fits-all approach won’t cut it. Segmenting your email lists can increase open rates by 14% and boost revenue by 760%.
By tailoring your emails to specific audiences, you ensure that recipients receive content that is relevant and engaging. Consider segmenting by:
- Corporate events (meetings, conferences)
- Social events (weddings, family reunions)
- Industry type (tech, finance, healthcare, etc.)
- Event size (small gatherings, mid-sized conferences, large-scale conventions)
- Booking history (new inquiries, repeat clients, past event attendees)
- Geographic location (local, regional, international planners)
Personalize by:
- Using different messaging and imagery to match each audience’s preferences.
- Offering exclusive promotions for repeat event planners to encourage loyalty.
- Creating customizable email templates for each segment to streamline outreach while keeping it personal.
