Competition is fierce in the hotel industry.
New hotels are popping up every day, and standing out among all that competition is getting tougher and tougher.
So, unless yours is the only hotel in the city, you’re probably looking for ways to get more attention and increase bookings.
That’s where Instagram stories come in! They’re the perfect way to build a relationship with your audience and show that you’re not just another hotel on the block.
If you’re wondering “Why Instagram Stories?” stick with me – I’ll shine a light on the power of stories and show you exactly how to use Instagram Stories to get more bookings.
Why Instagram Stories?
Let’s break it down and first talk about “Why Instagram?”
The answer is obvious. Not only is Instagram a popular network, but its focus on gorgeous visuals makes it the #1 platform for travellers and people who dream of travelling. Those are exactly the kind of people you want to attract – they’re your target audience.
As for the Stories, they take that target audience and help you build a real connection with them. Combine the fact that story content is not as carefully curated as the static Instagram images, with it’s disappearance after 24 hours, and you get raw, real-time, sharing.
Instagram Stories are a great opportunity to let your audience in and show what your hotel and hotel culture is really about.
In fact, it took Instagram less than six months to get 150 million daily users, and that’s a number Snapchat was only able to reach after 6 years! And those are not just people sharing photos with their friends – One-third of the most viewed Stories come from businesses!
So, if you’re not tapping into the power of Instagram Stories, your competitors probably are.
