A reputation management strategy is crucial for hoteliers. Not only does maintaining a positive reputation help attract guests, but it also brings several other benefits, such as higher ADR (hello reputation pricing), better employee morale, and increased loyalty.
NB: This is an article from Cloudbeds, one of our Expert Partners
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We explore strategies to maintain a consistently positive brand image and the role that technology plays in reputation management.
10 reputation management strategies
Managing your hotel’s reputation can be simplified with the right reputation management strategies. These strategies all work towards understanding, monitoring, and improving guest feedback loops.
1. Automate workflows
Start by identifying tasks and workflows that would most likely benefit from automation. For instance, using automated templates to help manage guest communication and feedback collection.
2. Turn on Google Alerts
Setting up Google Alerts for your hotel can help give you peace of mind about the conversations happening online. You can set up alerts for your brand name and any competitors you want to keep track of. Google Alerts also presents a great opportunity to identify link-building opportunities to help boost your online presence.
3. Consolidate reviews
Amalgamate your reviews across your review platforms for easy response management from one central location. Better yet, leverage existing AI tools for real-time response generation to your guest reviews.
Responding to reviews in a fast and professional manner ensures that travelers feel heard and also reassures potential guests that you are actively working to improve operations.
4. Invest in public relations
Effective reputation management is more than just reviews. It also involves creating and managing a positive hotel brand presence and narrative that highlights your unique values.
Collaborate with a public relations firm specializing in hoteliers and lodging businesses to highlight your features and benefits to potential guests via media coverage, speaking opportunities, and awards.
