Reviews

Why Guest Reviews Matter More Than Ever in 2025

With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking

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How to Really Make Money with a Hotel: Maximizing Hotel Profit

Yield Management isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit

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How to Respond to Google Reviews

The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings

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What is the Booking.com 2025 Review Score Update?

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

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Top 10 Reputation Management Trends Impacting Hotels in 2025

The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels

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Responding to Online Reviews for Positive Guest Engagement

By responding thoughtfully to reviews, you demonstrate your commitment to customer satisfaction and show potential guests that you value their opinions

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Booking.com’s New Review Scoring: What it Means for Hotels

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

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The Year Round Benefits of High Season Reviews

Leveraging high season reviews can keep your property top-of-mind and thriving even during quieter months. Here’s how and why it matters

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Turn Guest Feedback into Insights that Elevate Guest Experience

Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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