How Guest Reviews Impacted Hotel Performance in 2022
The power of guest reviews goes beyond improving online reputation. Turning feedback into valuable data, you better understand what guests like and dislike
EMEA Hoteliers: How Did Your Hotel Guest Feedback Compare?
Average hotel ratings in EMEA were lower than for the rest of the world. Here’s a look at 5 key takeaways to improve hotel marketing and guest feedback
What Guest Reviews Tell Us About Travel Recovery in 2022?
Where exactly are we in terms of global recovery? We analyzed more than 128 million guest reviews and here’s what they tell us about travel recovery
Get Spring Break Ready at Your Hotel
To get your hotel ready for spring break ensure you have a well-built hotel reputation. Unfortunately, reputations are not built overnight
How to Get Guest Feedback and Why it is Important?
We look at the importance of having a guest feedback system in place, how you can use technology to collect it, as well as best strategies to get feedback
Hotel Online Reviews: Window Into Guest’s Wants and Needs
Tracking and managing your reviews can be a golden ticket to improving your hotel experience, guest satisfaction and marketing strategy
Manage Negative Guest Reviews with the 4 Rs
As tempting as it may be to turn a blind eye to a negative review, statistics show it’s critical you respond to every review, especially the negative ones
Why Effective Reputation Management Is Key To Increasing Hotel Revenue
Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue
How Do Different Generations Interact with Guest Reviews?
Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care
How to Improve Your Hotel’s Ranking on TripAdvisor?
We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition