reputation

How to Really Make Money with a Hotel: Maximizing Hotel Profit

Yield Management isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit

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How to Respond to Google Reviews

The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings

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Top 10 Reputation Management Trends Impacting Hotels in 2025

The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels

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Responding to Online Reviews for Positive Guest Engagement

By responding thoughtfully to reviews, you demonstrate your commitment to customer satisfaction and show potential guests that you value their opinions

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Booking.com’s New Review Scoring: What it Means for Hotels

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

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The Year Round Benefits of High Season Reviews

Leveraging high season reviews can keep your property top-of-mind and thriving even during quieter months. Here’s how and why it matters

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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How OTAs Ranking Work: You Could Be Killing Your Revenue!

The way your hotel ranks on those OTAs can make or break your visibility. But it’s not as simple as having the lowest price or the most reviews

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two ropes intertwined like hotel revenue and brand reputation

Revenue Management Impacts Brand Reputation: Here’s Why

Hotels are complex ecosystems, and there are multiple ways to improve your brand reputation with effective revenue management

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boutique hotel room illustrating a small hotel challenge and the importance of google reviews

How Can Small Properties Improve Google Hotel Reviews

Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay

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