reviews

Guest ratings are more subjective than professional ratings and we wanted to compare how the two stack up. To do this we used our industry standard index, the GRI

We explore the importance of hotel reputation management, proactive improvement measures, the crucial role of SEO, and online reputation tools

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

We have seen hoteliers using reviews to appeal to or respond to the next traveler who may be reading reviews. This puts the original guest to the side

By understanding the influence of guest reviews on booking decisions hoteliers can maximize revenue potential and maintain a competitive edge in the market

Satisfaction surveys not only assess your guests’ overall experience, but play a crucial role in gathering valuable information to improve services

As necessary as responding to guest reviews is to a hotel and its business, it does take a significant amount of dedicated time that may not be available

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

Responding to and preventing a negative hotel review is complex and requires a combination of responsiveness, empathy, and proactive measures

While luxury hotels show promising trends in their online reputation, there is a clear indication guests are sensitive to the price of additional services