Reviews

Hotel Recovery Strategy Preparing for a Post Crisis World

Hotel Recovery Strategy: Preparing for a Post Crisis World

Make organisation a priority during this downtime and audit your marketing assets. Salvage what you can from the current situation but push your team to create a robust comeback strategy plan

Read more

How is COVID-19 Affecting my Hotel Reputation? Three Tips to Stay in Control

If surveys are part of your guest experience management strategy, leverage this reputation tool to find out how clients felt during their stay: did they feel well informed?

Read more

Guest Reviews – Spotlight On A Downward Trajectory

We investigated the state of reviews in some of the most affected European countries, Italy and Germany, as well as the recent situation in the U.S., to see how each is currently developing

Read more

Has Social Media Become the New Improved Version of Word of Mouth?

You must know what guests are saying on social media and in online reviews. Hotels should employ social listening or online reputation tools to proactively search, understand and then take action

Read more

How Hotels Can Leverage ‘Social Proof’ to Increase Direct Bookings

Social Proof is a shortcut to decide how to act. Showcasing social proof on your hotel’s website can be your best friend when it comes to engaging online visitors and converting them into guests

Read more

How to Improve Your Customer Satisfaction with Net Promoter Score?

Incorporate NPS into your hotel guest satisfaction strategy to get a real indicator that is simple and effective. It is for this reason that the biggest companies adopt it (Apple, Google, Amazon, etc.)

Read more

Google My Business Reviews Directly Correlate to Your Hotel’s Conversion Rate

So, your hotel has a substantial number of reviews and a great star rating, now what? Reply! Enterprise businesses are hovering around a 10% reply rate

Read more

Rate and Reputation: Understanding Your Hotel’s True Worth

In the age of data proliferation and value transparency, it is imperative hotels utilize their reputation performance to enhance pricing capabilities to realize new revenue opportunities and drive rate

Read more

How Can Your Hotel Turn Negative Social Media Reviews into a Positive?

No matter how hard you try, negative reviews are inevitable. From a lumpy pillow to a disappointing dinner, it is common for guests to share their story, tag brands on social media, naming and shaming

Read more

Cut the Copy/Paste Response: Writing Unique Responses to Online Reviews

Making review responses personalized can really pay off. Let’s take those copy/paste, templated review replies and transform them into creative, unique, and professional review responses.

Read more