Billions of people use Facebook on a daily basis. This makes it the perfect place to create and launch a targeted ad campaign for an upcoming event. People are already on the social media platform to be social and participate in these types of events.
On Facebook, you’ll find music festivals, rallies and fundraisers. You’ll find the perfect conferences and hackathons. There are so many events that companies and nonprofits enjoy hosting, and each kind provides a way to enhance a brand, draw awareness and create memorable experiences.
Event advertising is more challenging than it seems
Despite this incredible opportunity and the ease of getting in front of such a large audience, it can be a challenge to get the results you want. You can’t just create a Facebook ad for an event and hope for the best.
Fortunately, there are experts out there to help, including Eventbrite, the world’s leading event technology platform. Thanks to its extensive experience in the events industry, the company realizes the critical challenges companies face when trying to use social media sites like Facebook to gain traction for their events.
According to Eventbrite, Facebook is challenging for even the most experienced, battle-tested teams: “First of all, Facebook continually updates its algorithms to surface the most relevant content. You’ll need to produce high-quality ads that draw big engagement. Second, you need to put a budget behind your ads—and spend that budget wisely. On the other hand, the advantages of Facebook extend beyond the size of its audience. The platform allows you, the advertiser, to leverage advanced, granular and highly accurate audience targeting.”
Luckily, you can do more than hope that you can make social media advertising work for your event—you can adopt a proven strategy.
A tactical approach to advertising events on social media
Eventbrite recently published a whitepaper, “How to Master Facebook Advertising and Sell More Tickets.” Here are some of the highlights from the whitepaper, which can serve as a guide for delivering a higher return from your Facebook ads for upcoming events and help more people enjoy incredible live event experiences.
