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The Complete Guide to Successful Facebook Marketing for Hotels

Put simply: If your property isn’t taking advantage of Facebook marketing, you’re probably missing out on a ton of revenue opportunities.

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Ad Targeting: Are Facebook Lookalike Audiences Effective?

Advertise smarter, not harder! Facebook lookalike audiences may seem confusing, but our quick guide to this useful targeting tool can improve your conversion rates dramatically. NB: This is an article […]

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Navigating Apple’s iOS 14 Privacy Update for Hotel Facebook Advertising

Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences

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An Easy Guide to Running Facebook Ads for Luxury Hotels

Facebook Ads give you multiple ways of showing your luxury hotel to users in your target audience directly, instead of the lottery of organic Google results

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How Hoteliers Can Update Facebook Tracking in 20 Clicks

If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update

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How Facebook & Instagram Inspire Travel

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

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January Digital News: Google My Business and Facebook New Features

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram

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Facebook Ads vs Boosted Posts

If debating whether to use Facebook ads or boosted posts, you should look at your goals. Do you want to boost page likes, comments, shares?

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How to Use Facebook to Improve Your Hotel’s Digital Marketing

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

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Mid-Year Review of COVID-19’s Impact on Facebook Advertising for Hotels

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds

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