Facebook is the largest social media community in the world, and still growing! In June 2017, it reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is simply too big to ignore. Hotels not only have to be present on this channel, they must be active on it too.
Facebook provides something your Brand.com or hotel website cannot – the opportunity to have a conversation with travel shoppers. Through your hotel’s page, travelers can gain a better understanding of your property and what others are saying about it. It’s your opportunity to impart knowledge – about your hotel, the local area and what’s new and exciting! Furthermore, Facebook is a way to distribute this information quickly, without having to wait to update your website.
Posting fresh and engaging content on Facebook will increase your chance of be discovered by more travel shoppers. That’s because when someone “Likes” or “Shares” your post, it is seen by other people in their network of friends. But to increase your organic reach, and get your message out there to more people, you need to post the right content.
What Constitutes “Engaging” Content?
Put yourself in the shoes of a travel shopper: what type of content would add value to their travel experience? It could be an article about upcoming events in your city, a packing list for visiting the region, or a video for a nearby attraction.
Take a closer look at what also happens day-to-day on your property. Do you have regular events, like cocktail hour? Sunday roasts? Or movie nights? Talk about them on Facebook! Keep in mind that it is a highly visual platform, so consider what visuals can accompany your posts.
Inspiration for What to Post on Facebook
Here are some more ideas for where to find inspiration:
