person drawing out a website design and user goals reflecting importance of custom landing pages to drive more bookings

Today, potential guests are overwhelmed with endless social media distractions; hotels must cut through the noise and guide potential guests straight to the booking button. That’s where promotional landing pages come in – these targeted, conversion-focused ‘sales pages’ are powerful tools for hotels seeking to drive direct reservations and enhance their marketing campaigns.

NB: This is an article from Lodging Interactive

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What sets landing pages apart from your main website?

  • Laser Focus: Hotel websites offer a wealth of information – rooms, amenities, location, etc. However, a landing page is hyper-focused on a single promotion, package, or event. This minimizes distractions and keeps visitors on a direct path toward conversion.
  • Tailored Messaging: Landing pages allow properties to speak directly to specific audience segments. Whether it’s a romantic weekend getaway for couples or a family-friendly summer vacation package, a hotel can tailor the content to resonate with the target demographic.
  • Streamlined Action: Every landing page element supports the main goal—getting visitors to book. Compelling calls to action such as “Book Now” or “Claim Your Offer” create a sense of urgency and make the desired action crystal clear.

From Social Media Posts To Hotel Bookings

The “infinite scroll” has become a staple of consumer routines. Modern social media feeds never truly end, instantly refreshing with endless photos, videos, and updates. This effortless design makes social media consumption one of the most addictive activities for Americans today.

To stand out and capture potential guests’ revenue opportunities, hotels must enhance their social media marketing posts with compelling messaging and utilize custom landing pages to support their messaging and revenue opportunities further.

According to research from Statista, the daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes) is as follows:

Key Benefits of Custom Hotel Landing Pages:

  1. Focused Messaging:
    Custom landing pages allow hotels to deliver targeted messages tailored to specific audiences.some text
    • Example: A post promoting a romantic getaway can lead to a landing page dedicated to Valentine’s Day packages and an SRP code to enable booking conversion

Read the full article at Lodging Interactive