Ordinarily, a product update doesn’t merit a spotlight on its own.
But a few things set apart the news that Booking.com, the e-commerce company that lists 865,000 hotels and accommodations, has updated its RateManager software, offered through its BookingSuite business-to-business segment.
First, the competitive context: Many companies have lately been vying to offer revenue management software to hotels via cloud-based software. These companies — which have been having a hot moment right now — are eyeing Booking’s moves into the space warily.
In May 2015, Booking.com acquired Pricematch, a Paris-based revenue management startup that had been getting a lot of attention for its use of data mining of competitors’ prices, historical demand, seasonality, local events, and other factors, along with its use of advanced econometric tools.