Welcome to another of our Coffee Time chats. Today we are joined by:
Our discussion is broken into two parts.
In this episode, Part 1, we are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand
She also highlights an over-reliance at times on strategy and less on the tactics and tools needed to actually deliver.
In Part 2, which will be coming out next week, Paige offers some advice and solutions hotels can take on board right now to be better prepared as group demand continues to increase.
Hope you enjoy the discussion👍
Subscribe to our weekly newsletter and stay up to date
👏 If you value what we do, please consider becoming a ‘Friend of Revenue Hub‘
🎥 We discuss a number of areas so we have broken the video down into a timeline:
01:39 – Welcome and topic introduction
02:26 – Guest Introduction
04:52 – What is currently happening with Group sales
08:53 – Why is it always strategy? Where are the tactics, tools and training?
17:29 – How do you see the strategy communicated to get buy-in
20:58 – What can we do moving forward
👀 WATCH NEXT (A few of our other videos)
💢 Revenue Management Needs to Think Like Digital Marketing (and Vice Versa)
💢 Perceived Value and Cost of Living Impact: It’s a Game of Chicken with ADR
💢 Hotel Sector Post Pandemic: More Financial Headwinds Ahead?
💢 RevMarketing Automation (RMA): The Missing Link Between Revenue & Marketing
💢 Price Optimisation – The What, The Why and The How
👣 HOW TO FOLLOW US