As travel rebounds and guest expectations continue to evolve, cross-selling has become a key strategy for hotels aiming to both elevate the guest experience and drive incremental revenue.
NB: This is an article from The Hotels Network, one of our Expert Partners
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When done right, cross-selling techniques can boost sales by up to 20% and increase overall profit margins by 30%.
More than just a tactic, cross-selling represents a powerful opportunity for hoteliers to maximize total revenue by encouraging guests to explore and book additional services beyond the room, whether it’s a relaxing spa treatment, a fine dining experience, or a tailored local adventure. By enhancing the guest journey with relevant targeted messages and timely offers, cross-selling not only increases ancillary revenue, it also transforms a simple stay into a richer and more memorable experience.
To help inspire your own strategy, we’ve gathered examples of hotels using smart website messaging to effectively cross-sell, from premium car rentals to curated experiences. Let’s dive in…
Promoting Spa, Dining and On‑Site Experiences to Hotel Guests
Le Narcisse Blanc smartly taps into upselling opportunities by showcasing a Layer that highlights its on-site amenities, including its spa, restaurant, and bar services. This targeted message goes beyond traditional room promotions, aiming to capture the attention of potential guests seeking a comprehensive, all-in-one experience.
By promoting these complementary services, the hotel effectively appeals to wellness seekers and food lovers alike. The concept transforms a simple overnight stay into a full-fledged getaway, making the resort more than just a place to sleep. Personalization plays a crucial role in enticing guests to extend their experience and indulge in all that the resort has to offer.
Mobile Layer promoting additional on-site experiences
Personalizing Stays with Tailored Local Experiences
With an inviting and interactive form Layer, Hotel Royal Luxembourg gives guests the opportunity to shape their stay according to their preferences. From cycling adventures to wellness escapes or culinary discoveries, this wide-reaching personalization tactic encourages visitors to express their interests enabling the hotel to respond with bespoke experiences.
By asking guests what they’re interested in, the hotel not only enhances the guest journey but also positions itself as a flexible, guest-centric destination. This open-ended approach empowers travelers to dream big, giving them a sense of control over shaping their own experience while ensuring the hotel can deliver something memorable for everyone.
