Upselling has even more value in a downturn when there are empty rooms or when guests are booking at the best available rate and standard room types.
A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?
Upselling and cross-selling are important strategies adding value and increasing customer loyalty. When implemented successfully you should see increased ADR and incidental revenue too.
When hotels select only one point of contact to rely on data for upselling the systems inevitably rely on different data about the guest, which disrupts the overall guest experience.
Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of […]
Some properties still view upselling through a traditional lens – using the same well-worn tactics that have been around for, well, forever. But upselling has evolved, namely in technology.
Chances are that like most hoteliers this time of year you are busy formulating your financial game plan for 2018. If so, I’m pretty sure your owners or asset managers […]
From airlines to fast food restaurants, all kinds of businesses use upselling and cross-selling to increase their business’ growth and profitability. However, these are not just tools to boost profits, […]