guest journey

How to Attract More Guests to Increase Direct Bookings and Visibility

To fully grasp how to improve your hotel’s online reputation and increase direct bookings, it’s crucial to understand your guests booking journey

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How to Deliver a Frictionless Guest Experience at Six Key Stages

At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue

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5 Steps to Master the Inspiration Stage of the Guest Journey

The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase

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