Infusing short-form videos into a hotel’s social media marketing drives interest and bookings by delivering consumers the bite-sized, impactful content they crave.
NB: This is an article from Travelboom
Subscribe to our weekly newsletter and stay up to date
As more vacationers turn to TikTok, Instagram Reels, and YouTube Shorts for travel inspiration, hotels must leverage short-form videos to market the unique selling features of their property through captivating visuals, entertaining content and attractive promotions.
Though video is popular and effective, not all hoteliers have begun to use this medium for their social media marketing – yet. If that’s you, read on to see the benefits of short-form videos and our tips for increased engagement that turns clicks and shares that translate into increased revenue and ROI across social channels.
The Benefits of Short-Form Videos
TikTok changed how social media users consume hotel marketing content. People expect to be entertained and engaged more than ever. Delivering FOMO-inducing short-form videos is a smart social media marketing play for hotels, and it offers these benefits:
Increased Brand Awareness
Platform algorithms favor engaging short-form videos, increasing a hotel’s visibility in people’s feeds and introducing the brand to a wider audience. Hotel marketing content must be compelling and on target to be featured where people seek travel recommendations, and short-form videos can bridge the gap.
Higher Engagement and ROI
The watchable, digestible and entertaining nature of short-form videos invites viewers to share, like and click, leading to higher viewer engagement for hotel brands. People share videos to get reactions, entertain others and start conversations. These interactions amplify the content’s reach and strengthen your return on investment. HubSpot reports that short-form video delivers a 21% ROI in 2025, dominating other content formats.
Creative Ads Stop the Scroll
Instead of letting the compressed format of short-form videos stifle you, consider it an invite for creativity. People like, share and engage with inventive, eye-catching TikTok hotel marketing content. Shorter videos support spontaneous, timely production, so marketers can adjust messaging for shifting travel trends and meet customers’ expectations.
Enhanced Storytelling Opportunities
People want to see a hotel’s unique features and amenities, and videos accomplish this more effectively than images. Immersive room tours, videos showing off incredible views, and footage of a tranquil oceanfront or a wild waterslide ride all create a lasting impression. By helping guests picture themselves at your resort, you can usher them along their booking journey.
