As the holiday and winter seasons approach, hotels have a prime opportunity to attract guests and increase revenue through creative holiday hotel promotion strategies.
NB: This is an article from Tripleseat
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With travelers in a spending mindset and evolving travel trends, hoteliers can tap into this lucrative season by embracing innovative strategies. Below, we’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences.
1. Deck the Hotel
Holiday decor is a must for creating a festive atmosphere that captivates guests and encourages spending. A cohesive winter theme can enhance the ambiance of your hotel, delight guests, and create Instagram-worthy moments. Take high-quality photos of your decorations to use in marketing materials such as website updates, social media posts, and ads. These visuals can be a powerful tool to attract potential guests.
2. Embrace the Staycation Trend
With rising costs affecting travel budgets, staycations are a popular alternative for those seeking a getaway close to home. Create local getaway packages that highlight your hotel’s amenities, such as spa services, fine dining, and nearby attractions. Staycations offer luxury without the expense of long-distance travel, making your property an appealing option for local guests.
3. Create Seasonal Experiences
Experiential offerings can set your hotel apart and attract group bookings for holiday celebrations. Consider hosting events around Showcase what makes your hotel unique and use experiences like gingerbread decorating contests, s’more stations by the fire, or caroling nights. Offer packages that feature festive food and beverages, shopping opportunities in your hotel store or a local pop-up shop, or seasonal spa treatments. These memorable experiences not only boost group sales but also encourage repeat business.
4. Cater to the Quest for Quiet and Unique Experiences
Younger travelers are increasingly seeking immersive, unique experiences over simple relaxation. Create packages that include outdoor adventures such as skiing, hiking, or beachfront activities. Promote your hotel as a destination for “quiet escapes,” perfect for guests seeking serenity and a touch of adventure during the holiday season.
5. Provide Seasonal Packages
Seasonal packages are a tried-and-true way to increase bookings and extend guest stays. Use dynamic pricing tools to adjust rates based on demand and create special offers that include holiday-themed perks. Early booking discounts, multi-night packages, or “New Year, New You” wellness retreats can entice guests to reserve early and stay longer.
6. Offer Work-From-Home Holidays
The rise of remote work offers an opportunity to attract professionals seeking a change of scenery. Market your hotel as a “work-from-home holiday” destination with high-speed Wi-Fi, comfortable workspaces, and productivity-enhancing amenities. Partner with fitness brands to offer in-room exercise equipment or curate packages that combine work and leisure seamlessly.
