Attracting hotel guests requires the implementation of diverse marketing and operational strategies, both online and offline. The key to success is continuously adapting to market needs, providing high-quality service, and building positive relationships with guests and business partners.
NB: This is an article from Profitroom
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By doing so, the hotel can attract more guests, increase their satisfaction and loyalty, which translates into long-term success. It’s also important to remember past or current guests – some may return to the hotel or recommend it to their friends, reinforcing your direct booking strategy.
Don’t just focus on new guests
In the race to attract new hotel guests, it’s essential not to forget about previous guests. They are a crucial element of any hotel’s marketing and operational strategy. First, loyal guests often provide financial stability.
Second, they frequently generate additional revenue by using more services. Third, they provide valuable feedback, review the hotel on platforms like Google Maps, TripAdvisor, and social media, and act as brand ambassadors, significantly contributing to guest loyalty.
Taking care of regular guests through loyalty programmes, personalised service, and regular promotional offers (e.g., via email marketing) contributes to the long-term success of the hotel. Maintaining a balance between acquiring new guests and nurturing relationships with loyal ones is the key to sustainable growth and success in the hospitality industry.
Acquiring a new guest is usually much more expensive than retaining an existing one.
Convincing a new guest requires intensive advertising campaigns, promotions, and other marketing efforts. Keeping regular guests can be achieved through loyalty programmes, special offers, or direct communication, which is typically less costly.
Loyal guests often prioritise comfort and predictability in their stay, so they are willing to spend more on additional services such as dining, spa, transportation, or attractions. They may also take advantage of last-minute deals or promotional packages more frequently.
It’s important to note that by leveraging the stay history and preferences of regular guests, a hotel can create personalised offers that further delight guests. Personalised services, such as room preferences, favourite meals, or special occasions, make guests feel appreciated and unique. This is also valuable knowledge for online marketing aimed at new guests.
