Your booking confirmation email lets guests know you’ve received their booking, have all their details correct, and that there will be a place for them when they arrive.
NB: This is an article from WebRezPro
It’s that little bit of reassurance they need that everything went smoothly. But booking confirmation emails do more than simply confirm a guest’s booking. It’s your first direct touchpoint with them and a chance to welcome them to your hotel.
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Confirmation emails have the power to build your guest’s trust and loyalty, get them excited about their upcoming stay, and generate additional revenue.
Show them that you have everything under control, and they were right to book with you. Here’s how:
Subject Line
You don’t need anything elaborate or witty here. Guests will open it simply because it’s the confirmation email. Across different industries, order confirmation emails have a 65 percent open rate. Customers know it’s information they need.
The best subject lines are short, under 60 characters. However, you should include your hotel name and the confirmation number to make it easier to spot if guests need to refer back to it. Be welcoming, in line with your brand voice. For example, “See you soon! Your stay at Hotel Awesome is confirmed – #12345.”
Reservation Information
In order for guests to be reassured that you have their details correct, you need to include those details in the email. Summarize information so guests can scan it quickly. You don’t need full sentences here; a table or list is best. Be sure to include:
- Confirmation number
- Guest name
- Number of guests on the booking
- Property name
- Reservation dates
- Room type booked
- Rate type booked
- Cost of the booking and payment information
- Check-in/out times
- Deposit and cancellation policies
Contact details and directions to your hotel are helpful as well. You don’t want guests getting lost, especially if you’re in a city full of one-way streets!
