In the vast realm of hotel distribution, where technology reigns supreme, one pillar has stood the test of time: the Global Distribution System (GDS).
NB: This is an article from Guestcentric
This system has been a catalyst for transformation, reshaping the way hotels connect with travel agents, corporate managers, and travelers. While the emergence of OTAs initially impacted GDS usage, the travel industry has witnessed a resurgence in the adoption of GDS platforms.
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Today, GDS remains the preferred choice for large travel agencies and corporate travel managers (CTMs), due to its comprehensive offerings and the valuable benefits it provides. In this article, we will explore 6 ways GDS has evolved over the years, and how these changes can empower hotels to drive successful online distribution and ultimately get more direct business.
6 Ways in which GDS have Evolved and the Benefits for Hotels
Global Distribution Systems (GDS) have indeed evolved significantly over the years, adapting to technological advancements and industry needs. These advancements have improved operational efficiency, expanded distribution reach, provided data-driven insights, empowered revenue management, and increased direct booking opportunities. Hotels can leverage these technological advancements to enhance their visibility, revenue streams, and overall competitiveness in the ever-evolving hospitality industry.
Here are 6 key ways in which GDS have evolved and the benefits they provide to hotels:
1. GDS Platforms have Competitive Versatility
One of the key strengths of GDS platforms lies in their ability to provide a complete travel experience by incorporating various aspects of a trip, including flights, hotels, car rentals, and more. Unlike other fragmented options, GDS offers a unified platform that brings together all the necessary components for a seamless travel booking process. This comprehensive approach not only simplifies the booking experience for travel agents but also ensures that all relevant hotel’s information is readily available in real time, being present on the booking process from start to end.
2. GDS Embraces Change and User-Friendly Interfaces
Recognizing the need to keep pace with evolving user expectations, GDS companies have undergone significant updates to enhance the user experience. The old green screen interface has given way to more modern, user-friendly interfaces like Sabre’s Red360, Amadeus Selling Platform and Travelport’s TripGate, that align with the ease of use offered by OTAs. Hoteliers can benefit from these enhancements, as travel agents find the information they need more efficiently.
With visual stimuli and comprehensive property details, hotels can promote and sell their accommodations effectively, increasing their visibility and attracting a wider audience, which the hotels may not have access to, with other distribution channels.
