gds

We explore 6 ways GDS has evolved and how this can empower hotels to drive successful online distribution and get more direct business

Hotel marketing experts are unanimous in their opinion that the value GDS brings to a hotel’s distribution mix cannot be ignored

If a travel agent is looking to book a hotel in the GDS and your hotel is not there, they will not go to a different website to look for your hotel

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

The GDS has a bit of an image problem within independent hotels and you probably need a little more info to spread your wings wider online

Even through this period of uncertainty the GDS has consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these

So what are the advantages of using a GDS? Glad you asked! Here are some ways that it makes a hoteliers’ job more effective and efficient

So often hotel GDS ads go mismanaged. Before running any campaign, be sure you have strong objectives and goals that are communicated to marketing, revenue management, sales and vendors

Survey results show not only is GDS usage increasing, but it’s increasing at a faster rate than other channels used by travel agents, such as alternative accommodation platforms or hotel websites