Considering the first page of search engine results receive 92% of all traffic, for your hotel to be found on Google you need to prioritise key components of search engine optimisation.
The first page of Google is such a competitive battleground and your hotel needs to get everything right to be in the eyes of prospective guests.
There are so many factors that go into creating a strong SEO strategy but here are seven ways your hotel can improve its chances of being seen by Google.
7 ways to keep Google happy
1. Plan your keywords effectively
This requires you to approach the task from the guest’s perspective. Think about what travellers would be searching for on Google when planning their travel and looking for hotels to book in your area.
Once you’ve thought about this you can develop a list of keywords you want to sprinkle throughout your website and analyse the traffic they drive before you implement them. A list of 10 is always a good start. It makes it easier for you to research and evaluate their effectiveness, and quicker for you to integrate them into your site. Review your keywords regularly in case your content changes and you need to update your strategy.
You should also create cornerstone SEO pages by merging multiple pages that relate to similar keywords – otherwise Google won’t know how to rank them and you won’t feature high on search results.
2. Create a ‘Google My Business’ account
Google My Business is a free listing that optimises all your hotel’s information into the right fields and makes it easier for travellers to get the details they want. This includes your hotel’s address and phone number, maps geo-marker, hotel photos, guest reviews, and other relevant information such as amenities.
Providing you complete your listing properly, with the features listed above, My Business makes your hotel website instantly more accessible to travellers searching on Google.
