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Your Top 6 Hotel Digital Marketing Updates from July 2020

Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program

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6 Free Google Tools Hotels Should be Using

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

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As Cookies Fade, Brands Must Create a Robust Identity Strategy

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

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5 Reasons Why Your Hotel Must Have a Google My Business Listing

So, are you making the best out of Google My Business listing? If no, what is holding you back? Let us look at what you can do with Google My Business

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pablo delgado of mirai talking about google hotel products and their dominant position

Google Hotel Products Evolve! Who Will be Winners and Losers?

We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way

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The Rise of Display Ads in the World of Meta

By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings

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What is Google Pay Per Stay and How Can it Help Your Hotel?

This pay per stay bidding strategy allows partners to pay only when the guest stay has actually occurred, removing any risk of cancellation for the partner

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Recovery Hotel Marketing: Unique Selling Proposition and Google My Business

We know there’s a lot to consider as you open your property! Here are some pointers on your unique selling proposition and updating your Google My Business

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The Importance of Flexible Rates …. Google adds Filter in Hotel Ads

Despite the existing uncertainty, non-refundable rates are again growing in June doubling, up to 10%, the numbers of previous months

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How To Use Google Ads Auction Insights Reports To Uncover Your Comps

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

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