google

What’s Changing in Google Analytics 4?

Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

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What Hotel’s Need to Know About Google’s Enhanced CPC Bidding

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book

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Google Free Booking Links Real Opportunity to Supercharge Direct Booking

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

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Meaningful Hotel Data: Tracking Adults & Children in Google Analytics

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

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Drive More Hotel Bookings on Google Through Search and Maps

Launched last year, free hotel booking links will now show up on the Search results page and Google Maps helping travel partners extend their reach

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12 Ways to Optimize Your Hotel Google Business Profile

We’ve covered a handful of do’s and don’ts, but there are a few other items that you should avoid when optimizing your Google Business Profile

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Google Updates Q3: Features, Updates and Better Ad Campaign Insights

With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine

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How to Get More Restaurant Reservations with Google

Getting the GMB basics right is very important so let’s look at a powerful way to drive bookings to your restaurant by adding a ‘Reserve a table’ button

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Google Highlights Tools and Partnership to Help Travel Recover and Thrive

The travel sector is beginning to show recovery signs. There are two free Google tools within Travel Insights that provide rich data and actionable insights

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Google Updates Q2: Page Experience Algorithm, GMB Updates and More

Lets now get into the key Google updates in Q2 for your business to be adapt with the latest and plan strategically to stay relevant and visible on search

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