The Distribution Trend Hotels Care About Most in 2019
Let’s talk distribution for a minute. Yeah, I know, distribution is one of the least sexy aspects of the hotel industry. It’s also one of the most important, especially for…
What’s New with Google for Hoteliers
Recently, Google has implemented some important changes to its review product that hoteliers, lodging operators and hospitality business should be aware of. NB: This is an article from ReviewPro Priorities…
How to Get the Most Out of Google’s New Hotel Search Interface
A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated…
Why Increase Your Hotel’s Visibility On Google Hotel Ads
In today’s competitive hospitality industry, as a hotelier, it’s essential for you to get more traffic from Google as part of a strategy to attract direct bookings. NB: This is…
Inside Google Marketing: 3 Ways We Think About SEO
We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business. Of…
Google Ads 101: A Hotelier’s Guide to Advertising with Google (Part 2)
In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will…
Does Price Parity Affect Your Cost of Acquisition Through Google?
Most hotels have long since accepted the crucial importance of price parity to the success of their business. NB: This is an article from Triptease Its impact on website conversion…
Google Ratings & Reviews are Paramount to Hotel Success
Google is an incredible driving force for the hospitality industry. NB: This is an article from Travel Media Group From the traveler’s perspective, there’s a high chance that their first…
Everything Your Hotel Should Know About the Google Maps Update
A few months ago, Google announced big changes to its Google Maps Platform. These changes included a new pay-as-you-go pricing structure that requires websites and applications that exceed a certain number…
What Hotels Can Learn From Google Mobile Booking Experience
Google makes no secret of its focus on mobile users. At the beginning of 2018 it rolled out mobile-first indexing and with it an entire ethos of mobile-first prioritization to…