Trends in DRM may not be what you’d think. Though marketers have touted the record low advertising costs, DRM may be one channel where that’s not the case
Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings
If you don’t have one, now is a good time to include an action bar on your website. They should have the right image or colour, snappy copy that gets your message across and a clear call to action
In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels
With travel ads largely missing from Google Search, the silver lining is that organic links from the likes of Tripadvisor, Booking.com, and Expedia are newly visible right below the “fold” on desktop
Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience
The impacts of coronavirus extends to Google’s services including Google My Business. The situation has been ever-evolving and strategy on this channel is having to pivot just as quickly.