There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!
Making the switch to Google Analytics 4 sooner rather than later will allow your hotel’s marketing team to migrate more data for stronger insights
The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360
As the travel landscape continues to evolve, we work to bring your customers helpful and comprehensive experiences wherever they’re searching across Google
Changes are coming to Google Responsive Search Ads. Here’s what that means for hotel teams. NB: This is an article from Screen Pilot WHAT’S CHANGING Starting June 30, 2022, Google […]
When we look at the micro level data, where hotels ran both Google Paid and Free Booking Links, the split in received bookings saw at an average 70/30 split
Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book
You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities