Getting the GMB basics right is very important so let’s look at a powerful way to drive bookings to your restaurant by adding a ‘Reserve a table’ button
The travel sector is beginning to show recovery signs. There are two free Google tools within Travel Insights that provide rich data and actionable insights
Lets now get into the key Google updates in Q2 for your business to be adapt with the latest and plan strategically to stay relevant and visible on search
We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts
There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking
Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser
By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost
For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.