Forget OTAs – Hotelier’s Biggest Competitor for Direct Bookings is Google
Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to…
Analysing Googles New Booking Engine For Hotels And Vacation Rentals
Most travel booking engines are likely to be well aware of Google’s push into providing an all-encompassing booking experience within its search engine, but it still remains to be seen…
Are Google Timer Ads Worth Your Time?
It can be all too easy to get yourself into a marketing rut using the same ad formats over and over, but we love playing around with different formats for…
How Google Reviews Is Crushing TripAdvisor
An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels,…
How to Leverage Audiences for Google Hotel Ads
One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape…
Google’s New Hotel Booking Site: Just The Facts
Google now has a search site dedicated to hotel reservations, rivaling fan-favorite competitors like Hotels.com and Airbnb. NB: This is an article by Digital Media Solutions What Does Google’s Hotel…
Choose the Right Attribution Model in Google Analytics
Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our…
How Google’s Hotel Search Site Could Undermine OTAs
Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features…
Improve Website Speed with Google’s Page Speed Insights Update
Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites.…
Google’s New Hotels Booking Search & What It Means For Your Hotel
Google has been gradually taking away website traffic for many industries over the years by moving more information and functionality directly within the search engine, allowing searchers to find what…