google

Five Things to Know about Google Analytics 4

By now, many of you have heard that Google is rolling out a new update for their analytics product, Google Analytics. NB: This is an article from gcommerce Dubbed “GA4”, […]

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Google My Business for Hotels: 11 Ways to Optimize Your Listing

If you haven’t taken advantage of Google My Business, what’s the holdup? This free search tool opens the door to a bevy of SEO opportunities.

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Google to Display Organic Meta Listings in Its Hotel Ads Section

Google has emphasized they will ease the process of onboarding new partners while ensuring the trust of the links displayed is of utmost importance to them

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Google Hotel Ads adds Children to its Occupancy Filter

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

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New Booking Data: Revenue Per Visitor at Two Year High

These next few months will be critical to ensure you have a great summer of revenue recovery – but you need to put your strategy into action now

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Travel Advertising Today & In a Cookie Less World

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

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Is Google Really Giving Away Free Hotel Ads Space?

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

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Free Booking Links in Google Hotel Ads, What Does it Actually Mean?

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

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The Hotel Website You Didn’t Know You Had

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

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Did You Know Using Google Hotel Ads Can Save Your Hotel Money?

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

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