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google pay per stay is a new option to help global hotels as they rebound

Pay per Stay; Is it the Right Model for my Hotel?

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

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How Revenue Managers Can Become Indispensable

How Revenue Managers Can Become Indispensable

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

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man piling coins up shows how google pay per stay can add demand and revenue to hotels

Get Most out of Google Hotel Ads Without Wasting your Marketing Budget

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

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How To Make the Most of the Black Friday Weekend

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

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Google Analytics 4 for Hotels: New Version or New Tool?

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool

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Building Your Hotel’s Digital Presence with Google My Business

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

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Getting the Most Out of Google Hotel Ads: The Top 15 Check-List

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

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Changes to BERT and Google Search Results: How you can prepare

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

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google logo with speedometer behind it

Which Google Services Are Right for My Hotel?

If you are one of the many hotels that has changed their policy to offer free cancellations, Book on Google provides a way to promote this

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Seizing opportunities with the Google Core Vitals Update

The Google Core Vitals metrics require brands to take a more meaningful look at the overall first experience visitors have on their page

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