Google

Tips & Trends For Display Remarketing (DRM) During Coronavirus

Trends in DRM may not be what you’d think. Though marketers have touted the record low advertising costs, DRM may be one channel where that’s not the case

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What are Google Property Promotion Ads and How do They Work?

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

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Google and Facebook Ads Credit Update for Hotels

When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to know if they would be eligible

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Marketing Your Hotel Through Action Bars and Google Hotel Ads

If you don’t have one, now is a good time to include an action bar on your website. They should have the right image or colour, snappy copy that gets your message across and a clear call to action

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Should I Consider Resuming my Google Ads and Meta Campaigns?

In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels

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Google Travel Search Is Unrecognizable as Advertising Dries Up

With travel ads largely missing from Google Search, the silver lining is that organic links from the likes of Tripadvisor, Booking.com, and Expedia are newly visible right below the “fold” on desktop

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Google Updates: SEO, Local, User Experience Changes Feb & March

Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience

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Google My Business For Hotels: Functionality Updates During Coronavirus

The impacts of coronavirus extends to Google’s services including Google My Business. The situation has been ever-evolving and strategy on this channel is having to pivot just as quickly.

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Google Adds Photos to Hotel Ads

Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms

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The Future of Search Engine Results

Google’s goal is to bring users more relevant search results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result

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