Bracing for the Future in a Google First World
Google will continue to want as many players advertising on its platform. OTAs and metasearch sites will need to adapt and evolve. It just means the industry is playing the game by Google’s rules
Google My Business Reviews Directly Correlate to Your Hotel’s Conversion Rate
So, your hotel has a substantial number of reviews and a great star rating, now what? Reply! Enterprise businesses are hovering around a 10% reply rate
No cookies? No problem. What’s Next for AdTech
From a practical standpoint, the elimination of 3rd party cookies creates challenges for targeting, tracking, and reporting in online advertising as we work today
How To Set Up Your Hotel Google Maps API Key
Why do I require a Google Maps API key? And how do I get one? Both are great questions! You’ll need an API key if you want to have a Google Map on your website where the IFrame is not enough
New Google Updates Part 2: Advertiser Experience
Google has been expanding its audience targeting for search and YouTube. Now, the traditional audience options of affinity and in-market segments can be leveraged to fine-tune the marketing mix
New Google Updates Part 1: The User Experience
Are we seeing the next big thing in search engine marketing with 20:20 vision? For now, we will have to wait and see if these gradual changes are the building blocks for something bigger from Google
6 ‘Google My Business’ Elements That Increase Conversions
The potential power of a Google My Business listing is undeniable. While the tool is free, it does take an investment of time to optimize GMB’s features. It is, however, certainly a worthwhile pursuit
5 Reasons Why Your Hotel Should Have a Google My Business Listing
Your hotel website might not even be updated for a mobile-friendly interface, but your Google My Business listing will still provide guests with easy access to your hotel’s description
Book on Google vs. Google Hotel Ads
Understanding Book on Google is important as some booking engines that offer this connection may suggest that opting into this channel removes need to run a CPC campaign with Google Hotel Ads
Podcast: Distribution Strategy, OTAs and Google
In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.
