If you’re a hotel sales leader, you know the feeling far too well:
You open your dashboard hoping for clarity… and instead get a wall of charts that tell you everything except what you need to act.
NB: This is an article from Juyo Analytics, one of our Expert Partners
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- Who’s slipping?
- Which accounts need a call right now?
- Why did that agency vanish overnight?
- Where’s this week’s opportunity hiding?
- Which trend is about to punch you in the P&L?
Dashboards are meant to answer these questions, yet most turn you into a part-time data detective instead.
They’re not built for the actual pressure, timing, or chaos of hotel sales. They explain yesterday while you’re being asked to fix tomorrow.
So if any of the next statements sound uncomfortably familiar, it’s not you – it’s your dashboard.
“I don’t know where to start.”
This is the first thing we hear from sales leaders – and for good reason. Most dashboards show information, just not the kind that helps you prioritise.
You open it and get the usual suspects:
- Pickup for the next 90 days
- YoY variances
- Pace curves
- Segmentation breakdowns
Useful? Yes. Actionable? Not even close.
Because none of this answers the only question that actually matters at 9 AM:
Who do I call first?
And that’s the problem. Dashboards show you what is happening, but not where you need to act.
“I only see what happened, not what’s about to happen.”
This one hits hard because it’s true. Most dashboards turn sales leaders into crime-scene investigators. They show you what happened after the fact: past bookings, last week’s pace, yesterday’s segmentation mix.
Useful for understanding history… but not much help when you’re trying to influence the future.
And sales is all about the future. Every conversation – every pitch, every rate negotiation, every quick catch-up call – is about what’s coming next:
- Are we heading into a compression period?
- Which segments will drive occupancy next month?
- Are competitors adjusting their rates ahead of us?
- Is an event going to impact our pricing window?
A dashboard stuck in history can’t help you answer any of these. It explains what happened while you’re trying to prevent what might happen next.
