In the ever-competitive hospitality industry, one of the most important assets a hotel can have is a well-optimised marketing landing page.
NB: This is an article from Net Affinity
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This serves as a crucial touchpoint for potential guests, influencing their decision to book directly with you rather than through third-party booking channels. In this blog, we will explore the best practices for optimising marketing landing pages that not only attract visitors but also convert them into loyal customers.
Use high quality imagery in the correct sizes
First impressions are everything and the images on your landing page play a major role in shaping visitors’ perceptions of your property. Low-quality or poorly sized images can make your hotel look unprofessional and deter potential guests.
To create an enticing experience, always use high-resolution images that are optimised for the web. Avoid uploading images that are too small, as they may appear pixelated or blurry on larger screens. Instead, resize and compress your images to maintain both visual quality and fast loading times. A good rule of thumb is to balance high resolution with file size to ensure smooth loading on both desktop and mobile devices.
Remember, your hotel’s story is told through the visuals – show off your best features, from luxury rooms and beautiful views to on-site amenities and happy guests enjoying their stay.
Use the same images for advertising across all platforms
Your advertising campaign and landing page should be consistent. This consistency aids the user experience and the message they receive while on their booking journey. For example, if someone sees an ad that convinces them to expect a luxurious spa experience at your hotel, they expect to see a similar message and perhaps even compatible imagery once they land on the landing page.
By bringing together elements for both design and messaging, you create a trust-worthy experience that will help a user get the booking decision they need to make. Make sure the landing page reflects the promise made to the user in the advertisement, whether it is an exclusive offer, discount or special package or bundle.
Compress all images to their smallest sizes for faster load times
Web page load times can make or break a booking. Studies show that a one-second delay in page load time can result in a 7% decrease in conversions. To avoid this, it’s essential to compress images before uploading them to your Content Management System (CMS).
